Topic : It's So Easy

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Flocking Stripes

October 28, 2012  | Step By Step Demo

Stephanie Hernandez uses It's So Easy glitter powders to create this fun design.

Keywords: It's So Easy  

It’s So Easy Expands Website

July 26, 2012  | Article

Created for nail lovers everywhere, the new It’s So Easy website features a nail art community.

Keywords: It's So Easy  

It's So Easy Stripe Rites Nail Art

January 27, 2012  | Demo

Whether you’re looking to channel your inner tiger or complete a modern-day Picasso on a nail, It’s So Easy Stripe Rites come in handy.

Keywords: animal print nail art   beginner nail art   It's So Easy   nail art supplies  

It’s So Easy’s Stripe Rite Polishes

December 27, 2011  | Product

If you’re looking for more detail and control with your nail art, check out It’s So Easy’s Stripe Rite polishes.

Keywords: It's So Easy   nail art   polish  

The Original: NAILS Readers’ Choice Awards 2011

December 1, 2011  | Photo Gallery

NAILS announces 2011 Readers' Choice Award winners and finalists.

Keywords: Aerovex Systems   Air Impurities Removal Systems   ASP Aspire   Backscratchers   Belava  

Premiere Orlando Tops Our List of Favorite Nail Shows

July 1, 2011  | Photo Gallery

Gathering top names in beauty, Premiere features a solid lineup of networking events, competitions, educational workshops, and more than 500 booths.

Keywords: Atwood Industries   Bio Sculpture Gel   Cacee   Cheeky Monkey   China Glaze  

AII Acquires It’s So Easy, Poshé

April 27, 2011  | News

In February 2011, American International Industries (A.I.I.) announced the acquisition of It’s So Easy Nails, a line of nail art accessories, products, and tools. A.I.I. also acquired certain assets from Almell Products, Inc., including the Poshé brand.

Keywords: American International Industries   It's So Easy   Poshe  

It’s So Easy Fun Polish

January 1, 2011  | Product

Fun Polish by It’s So Easy lets you create a truly one-of-a-kind look for each client — and even for each nail.

Keywords: glitter   It's So Easy   polish  

NAILS Readers' Choice Awards 2010: America's Next Top Nail Products

December 3, 2010  | Photo Gallery

NAILS is pleased to announce the 2010 Readers’ Choice Awards, a round-up of YOUR favorite products by category, covering everything from acrylic systems to ventilation units. Now in its seventh year, NAILS Readers’ Choice Awards are selected exclusively by YOU, the readers of NAILS Magazine, from a list of nominees supplied directly by the manufacturers of the products themselves.

Keywords: Aerovex Systems   Backscratchers   Belava   China Glaze   Cina  

Take a Tip From ... It's So Easy's Rita Padilla

December 1, 2010  | Article

If you’ve ever visited the It’s So Easy booth at a major trade show, you’ve probably seen Rita Padilla

Keywords: add-on services   It's So Easy   nail art  

Iron Techs: Creative Techs Work With What They're Given

November 22, 2010  | Photo Gallery

We gave 10 innovative nails techs a hodge-podge of items and instructed them to create five nail tips using only the items in their box full of goodies. As you can see, all came away with different creations using exactly the same materials.

Keywords: CND   competitions   Essie   It's So Easy   mixed-media nail art  

Brush-On Gels Were All the Buzz at Cosmoprof

October 5, 2010  | Photo Gallery

Gels continued their recent boom at Cosmoprof North America. There were more soak-off gels, more colored gels, and at least 10 companies showcasing the hottest trend right now — brush-on gel polish lines.

Keywords: Akzentz   Art Club   Bellissima   California Mango   Continuum Footspas  

Premiere Lives Up to Its Name

August 3, 2010  | Photo Gallery

The Premiere Orlando International Beauty Event again proved itself as a vibrant beauty show, with more than 46,000 attendees present during the two-day show (which took place June 6 to 7). The show featured 350-plus classes, nail competitions, and NailTech Network Orlando (which was co-hosted by Beautytech.com and NAILS). Next year’s show will be June 4-6.

Keywords: Akzentz   Bio Sculpture Gel   Cheeky Monkey   China Glaze   CND  

Beauty In the Desert Makes a Comeback

July 2, 2010  | Photo Gallery

IBS (International Beauty Show) Las Vegas had a healthy attendance this year, with well-presented booths showcasing a lot of new and interesting nail products.

Keywords: Belava   China Glaze   Christrio   Dashing Diva   Dr. G's  

It's So Easy Pickerr Uperr

April 20, 2010  | Product

It’s So Easy’s Pickerr Uperr provides an easy way to pick up and apply rhinestones.

Keywords: It's So Easy   nail art supplies  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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