November 1, 2009
| Article
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Keywords: elderly clients keeping your business competitive Mother's Day niche marketing special needs clients
August 1, 2009
| Article
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
May 1, 2009
| Article
It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.
Keywords: keeping your business competitive marketing/promotions On My Mind sustainable business
May 1, 2009
| Article
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
Keywords: business tools career handbook customer service keeping your business competitive newbie
April 1, 2009
| Article
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
April 1, 2009
| Article
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Keywords: business tools keeping your business competitive marketing/promotions organization promoting your services
April 1, 2009
| Article
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
March 1, 2009
| Article
The news is reporting layoffs, bailouts, and an unstable world market. Clients are murmuring about tight budgets and personal cutbacks. With the air heavy with dread, nail techs should focus on their psyche and their systems.
Keywords: economy keeping your business competitive reader surveys sustainable business
March 1, 2009
| Article
Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.
Keywords: economy keeping your business competitive On My Mind sustainable business
March 1, 2009
| Article
Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.
Keywords: adding new services keeping your business competitive medispa services skin care
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
February 1, 2009
| Article
From lack of training to sanitation lapses to treating medical conditions, it’s time for nail techs to come together and raise standards in these all-important areas. Industry chemist Doug Schoon discusses what he sees as the three greatest challenges facing our business and what we can do — as an industry — to face them.
Keywords: business tools CND disinfection keeping your business competitive
February 1, 2009
| Article
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
Keywords: add-on services business tools customer service keeping your business competitive marketing/promotions
January 26, 2009
| Article
Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.
Keywords: business tools keeping your business competitive Reader to Reader retailing staff management
January 25, 2009
| Article
The pedicure started as an afterthought in the nail industry but has grown into a popular, high-profile service. Adding a professional foot massage can increase profits and solidify your client base.
Keywords: adding new services add-on services keeping your business competitive massage pedicures
