Topic : keeping your business competitive

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Reader to Reader: How does your computer save your life?

January 26, 2009  | Article

Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.

Keywords: business tools   keeping your business competitive   Reader to Reader   retailing   staff management  

Foot Massage as Profitable Add-On

January 25, 2009  | Article

The pedicure started as an afterthought in the nail industry but has grown into a popular, high-profile service. Adding a professional foot massage can increase profits and solidify your client base.

Keywords: adding new services   add-on services   keeping your business competitive   massage   pedicures  

Recession-Proofing Your Salon

January 1, 2009  | Article

History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.

Keywords: business building   business tools   customer service   keeping your business competitive  

Salon Coach Spells Out Leadership Principles

December 1, 2008  | Article

Neil Ducoff authors a new book, No-Compromise Leadership, which gives tips on how to become a decisive leader.

Keywords: books   keeping your business competitive  

“Do You Take Credit Cards?”

November 1, 2008  | Article

One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.

Keywords: business tools   customer service   keeping your business competitive  

Make It “Spa” in Five Steps

November 1, 2008  | Article

With Bonnie Waters at its helm, Changes Salon & Day Spa in Walnut Creek, Calif., transformed from an unassuming nail spa to an awarding-winning, full-service luxury spa. Waters just received the prestigious title Salon Entrepreneur of the Year for the Western United States at the 2008 Global Salon Business Awards. Here’s her advice on taking your salon to the next level.

Keywords: day spa   keeping your business competitive  

How to Host a Successful Networking Event

October 1, 2008  | Article

To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.

Keywords: business tools   keeping your business competitive   networking   tradeshows  

On My Mind: Practice, Practice, Practice

October 1, 2008  | Article

Whether your aim is to compete professionally, or simply provide confident, skilled services, you must commit to practicing your craft.

Keywords: continuing education   keeping your business competitive   Lynn Lammers   professional image  

Graphic Design 101

October 1, 2008  | Article

Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.

Keywords: building your clientele   business tools   keeping your business competitive   logo   marketing/promotions  

Off the Beaten Path

September 1, 2008  | Article

Reiki, ear candling and teeth-whitening are just a few of the alternative services being offered in salons around the country.

Keywords: detoxification   keeping your business competitive   natural healing   niche marketing   reflexology  

Reach Out to Your Instructors

July 1, 2008  | Article

Salon success handbook advises it is important to develop a working relationship with trainers in the industry.

Keywords: books   business tools   keeping your business competitive   sustainable business  

Get Your Monday Morning Wake-Up Call

June 1, 2008  | Article

Expert business advice given on a weekly basis and delivered right to your inbox.

Keywords: business tools   coaching   keeping your business competitive  

Group Mailings Make Sense

June 1, 2008  | Article

Gathering  with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."

Keywords: advertising/promotions   business building   keeping your business competitive   marketing/promotions  

Let’s Do Lunch

June 1, 2008  | Article

The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.

Keywords: adding new services   alternative services   keeping your business competitive   marketing/promotions   promoting your services  

Is Your Business Drying Up?

June 1, 2008  | Article

With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?

Keywords: business   economy   keeping your business competitive   marketing/promotions   recession  

Encyclopedia

Small area of living tissue directly below the proximal nail fold; contains nerves together with lymph and blood vessels; produces nail cells and cont...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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