Topic : keeping your business competitive

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Clearing Out the Clutter ... From Your Salon

April 1, 2009  | Article

Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.

Keywords: business tools   keeping your business competitive   marketing/promotions   organization   promoting your services  

Clearing Out the Clutter ... From Your Books

April 1, 2009  | Article

Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.

Keywords: business tools   keeping your business competitive   marketing/promotions   promoting your services   work life balance  

Boosting Morale In A Sagging Economy

March 1, 2009  | Article

The news is reporting layoffs, bailouts, and an unstable world market.  Clients are murmuring about tight budgets and personal cutbacks.  With the air heavy with dread, nail techs should focus on their psyche and their systems.

Keywords: economy   keeping your business competitive   reader surveys   sustainable business  

On My Mind: Are Nail Services Endangered Treatments?

March 1, 2009  | Article

Nail salon techs need to be flexible and stay positive in order to survive in today's economic climate.

Keywords: economy   keeping your business competitive   On My Mind   sustainable business  

Medical Spas Target Hands and Feet for Rejuvenation

March 1, 2009  | Article

Technology is on fast-forward when it comes to anti-aging treatments for hands and feet. Medical spas and alternative health clinics are adopting innovative therapies for age-old beauty problems that plague our extremities. Here’s a run-down of what’s going on behind closed doors today and what we will see in the future.

Keywords: adding new services   keeping your business competitive   medispa services   skin care  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

The Three Greatest Challenges Facing the Nail Business

February 1, 2009  | Article

From lack of training to sanitation lapses to treating medical conditions, it’s time for nail techs to come together and raise standards in these all-important areas. Industry chemist Doug Schoon discusses what he sees as the three greatest challenges facing our business and what we can do — as an industry — to face them.

Keywords: business tools   CND   disinfection   keeping your business competitive  

With Our Compliments

February 1, 2009  | Article

Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.

Keywords: add-on services   business tools   customer service   keeping your business competitive   marketing/promotions  

Reader to Reader: How does your computer save your life?

January 26, 2009  | Article

Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.

Keywords: business tools   keeping your business competitive   Reader to Reader   retailing   staff management  

Foot Massage as Profitable Add-On

January 25, 2009  | Article

The pedicure started as an afterthought in the nail industry but has grown into a popular, high-profile service. Adding a professional foot massage can increase profits and solidify your client base.

Keywords: adding new services   add-on services   keeping your business competitive   massage   pedicures  

Recession-Proofing Your Salon

January 1, 2009  | Article

History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.

Keywords: business building   business tools   customer service   keeping your business competitive  

Salon Coach Spells Out Leadership Principles

December 1, 2008  | Article

Neil Ducoff authors a new book, No-Compromise Leadership, which gives tips on how to become a decisive leader.

Keywords: books   keeping your business competitive  

“Do You Take Credit Cards?”

November 1, 2008  | Article

One way of enhancing your clients’ overall experience is to increase their convenience by offering alternate forms of payment. Here are some things you need to know if you accept credit cards.

Keywords: business tools   customer service   keeping your business competitive  

Make It “Spa” in Five Steps

November 1, 2008  | Article

With Bonnie Waters at its helm, Changes Salon & Day Spa in Walnut Creek, Calif., transformed from an unassuming nail spa to an awarding-winning, full-service luxury spa. Waters just received the prestigious title Salon Entrepreneur of the Year for the Western United States at the 2008 Global Salon Business Awards. Here’s her advice on taking your salon to the next level.

Keywords: day spa   keeping your business competitive  

How to Host a Successful Networking Event

October 1, 2008  | Article

To organize a networking event for nail techs takes an enormous amount of work and discipline, but the rewards are worth it. Learn the steps to make your event go off without a hitch.

Keywords: business tools   keeping your business competitive   networking   tradeshows  

Encyclopedia

Paraffin is a waxy crystalline substance used in salon services whereby a client dips her hand or foot into melted paraffin a few times (called a...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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