March 1, 2008
| Article
NSI's Risé Carter offers some tips on saving money in the salon.
Keywords: keeping your business competitive money NSI salon finances
February 1, 2008
| Article
Owner exercises good business sense by treating her employees to sample services at other salons.
Keywords: customer service keeping your business competitive
February 1, 2008
| Article
Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.
Keywords: business building consultants Cuccio Naturale keeping your business competitive marketing/promotions
February 1, 2008
| Article
If you've got the room, why not round out your salon's offerings by introducing yoga to mix?
Keywords: adding new services business business building healthy working keeping your business competitive
January 1, 2008
| Article
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
Keywords: business building clients customer service keeping your business competitive salon decor/design
January 1, 2008
| Article
Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.
Keywords: adding new services colored acrylics glitter glitter acrylics keeping your business competitive
November 1, 2007
| Article
Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.
Keywords: books business business building keeping your business competitive
November 1, 2007
| Article
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
Keywords: business keeping your business competitive marketing/promotions public relations web marketing
October 1, 2007
| Article
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.
Keywords: customer service keeping your business competitive
October 1, 2007
| Article
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
Keywords: business business building consultants keeping your business competitive staff management
August 1, 2007
| Article
When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.
Keywords: customer service discount salons keeping your business competitive service pricing
August 1, 2007
| Article
Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?
Keywords: business keeping your business competitive money nail tech assistants recruiting
April 1, 2006
| Article
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
Keywords: building your clientele keeping your business competitive preventing burnout promoting your services
November 1, 2005
| Article
Too often nail professionals get caught up doing the same thing day in and day out and lose sight of the incredible possibilities that exist to expand their services, businesses, and even their own professional growth, says Star Nail's Tony Cuccio.
Keywords: combatting burnout Cuccio Naturale customer service keeping your business competitive Signature Services
May 1, 2005
| Article
You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.
Keywords: building your clientele business tools consultants keeping your business competitive marketing/promotions
