Topic : keeping your business competitive

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Let’s Do Lunch

June 1, 2008  | Article

The lunch hour presents a unique time slot for you to draw in new customers who can try your salon “with no strings attached.” It’s also a time for regulars to pop in for a quick treat between their regularly scheduled appointments. Here are some great service ideas that’ll tempt clients.

Keywords: adding new services   alternative services   keeping your business competitive   marketing/promotions   promoting your services  

Is Your Business Drying Up?

June 1, 2008  | Article

With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?

Keywords: business   economy   keeping your business competitive   marketing/promotions   recession  

Let Your True Colors Come Shining Through

June 1, 2008  | Article

Want a fresh new take on color choices for your nail clients? With colored acrylics, your only limit is your imagination.

Keywords: adding new services   colored acrylics   enhancements   expanding your services   keeping your business competitive  

Strategies for Weathering the Economic Storm

May 1, 2008  | Article

Neil Ducoff, CEO of Strategies, gives a little economic advice.

Keywords: business building   business tools   economy   keeping your business competitive   service pricing  

Take a tip from…NSI’s Risé Carter

March 1, 2008  | Article

NSI's Risé Carter offers some tips on saving money in the salon.

Keywords: keeping your business competitive   money   NSI   salon finances  

Service Providers Turn the Tables

February 1, 2008  | Article

Owner exercises good business sense by treating her employees to sample services at other salons.

Keywords: customer service   keeping your business competitive  

Spa Consultants on Call World-Wide

February 1, 2008  | Article

Three business-savvy spa consultants offer support to Star and Cuccio Naturalé customers.

Keywords: business building   consultants   Cuccio Naturale   keeping your business competitive   marketing/promotions  

Got Space? Get Yoga

February 1, 2008  | Article

If you've got the room, why not round out your salon's offerings by introducing yoga to mix?

Keywords: adding new services   business   business building   healthy working   keeping your business competitive  

Salon Swap

January 1, 2008  | Article

Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…

Keywords: business building   clients   customer service   keeping your business competitive   salon decor/design  

Making Money with Colored Acrylics

January 1, 2008  | Article

Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.

Keywords: adding new services   colored acrylics   glitter   glitter acrylics   keeping your business competitive  

Tech’s Book Shares Client-Building Secrets

November 1, 2007  | Article

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Keywords: books   business   business building   keeping your business competitive  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: business   keeping your business competitive   marketing/promotions   public relations   web marketing  

Is it Wise to Share Ideas with Other Salons?

October 1, 2007  | Article

We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.

Keywords: crowdsourcing   keeping your business competitive   Monica Leiper   networking  

Twenty-Five Bright Ideas

October 1, 2007  | Article

Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.

Keywords: customer service   keeping your business competitive  

10 Ideas For Handling Rapid Expansion

October 1, 2007  | Article

This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.

Keywords: business   business building   consultants   keeping your business competitive   staff management  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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