Topic : keeping your business competitive

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Are Discount Salons a Threat?

August 1, 2007  | Article

When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.

Keywords: customer service   discount salons   keeping your business competitive   service pricing  

Can A Nail Tech Assistant Help Your Salon?

August 1, 2007  | Article

Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?

Keywords: business   keeping your business competitive   money   nail tech assistants   recruiting  

Deb on the Web: How to Shake the Doldroms

April 1, 2006  | Article

Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.

Keywords: building your clientele   keeping your business competitive   preventing burnout   promoting your services  

What Is Your Opinion on Sharing Tips and information with Other Nail Techs?

January 1, 2006  | Article

Are you secretive or do you love to share all you know and have with your fellow nail techs?

Keywords: keeping your business competitive   networking   Reader to Reader   Renee Borowy  

How One Nail Tech Keeps It Fresh After 24 Years with One Company

January 1, 2006  | Article

Cindy Stamper has worked for Premier Salons for most of her career ... and she's still learning new things every day.

Keywords: combatting burnout   keeping your business competitive   motivation  

Think Outside the Chair: Creative Marketing Ideas

November 1, 2005  | Article

Too often nail professionals get caught up doing the same thing day in and day out and lose sight of the incredible possibilities that exist to expand their services, businesses, and even their own professional growth, says Star Nail's Tony Cuccio.

Keywords: combatting burnout   Cuccio Naturale   customer service   keeping your business competitive   Signature Services  

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Keywords: building your clientele   business tools   consultants   keeping your business competitive   marketing/promotions  

A Work in Progress: Keeping Your Business Fresh

February 1, 2005  | Article

We're always trying to improve ... to make YOUR life and work easier.

Keywords: As I See It   customer service   keeping your business competitive   motivation  

Changing Scenery

February 1, 2005  | Article

Whether it’s revamping your current location or conquering uncharted territory in a new salon, how well you prepare for the renovation could be the difference between high hopes or high stress. While the most exciting part may be seeing it all come together, the most important part is done before you ever lift a finger.

Keywords: business   keeping your business competitive   salon decor/design  

Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   business   keeping your business competitive   marketing/promotions   niche marketing  

Spa Spin: How To Amp Up Your Menu

November 1, 2003  | Article

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Keywords: all-natural   keeping your business competitive   promoting your services   vegan services  

Is Your Pay Structure The Problem?

November 1, 2003  | Article

How a salon chooses to pay its staff can make all the difference in employee retention, quality of service, profitability, and your ability to compete. After payroll, salon owners are often left only with their own tip money and revenue from services they've performed. Should you abandon the traditional commission structure for a pay system that rewards behaviors that are key to the salon's overall success?

Keywords: business   keeping your business competitive   money   service pricing   staff management  

Grab a Partner and Cross-Market Your Services

July 1, 2003  | Article

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Keywords: bartering   business building   cross-marketing   customer service   keeping your business competitive  

Keep Your Delusions Alive

May 1, 2003  | Article

Although there are nail technicians who tell us business has been hurt by the sluggish economy and fears of war, most tell us that things are good.

Keywords: keeping your business competitive   recession  

What Worries You?

April 1, 2003  | Article

What concerns you most about your business right now?

Keywords: continuing education   Diana Bonn   diversion   economy   finding/retaining staff  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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