March 15, 2013
Be on the lookout for The Event Loyalty Card to be given away at all major 2013 trade shows and placed into online orders by participating nail companies.
Keywords: loyalty programs tradeshows
April 27, 2012
You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?
Keywords: advertising/promotions Facebook marketing loyalty programs marketing/promotions web marketing
January 24, 2012
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions social media
January 23, 2012
Set in a charming pink and brown classic Craftsman bungalow, Venice, Calif.’s Nitespa is enticing patrons with a new loyalty program called the Nitespa Society Membership.
Keywords: loyalty programs
November 29, 2011
Stampt is a smartphone-based loyalty card service that rewards frequent visitors.
Keywords: loyalty programs smartphone apps
July 1, 2010
Clients who come back to redeem their pre-sold service usually purchase something else as well.
Keywords: building your clientele client retention loyalty programs marketing/promotions retailing
March 1, 2010
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
Keywords: loyalty programs marketing/promotions
January 1, 2010
A little keychain card can encourage client retention in a big way.
Keywords: client retention loyalty programs
August 18, 2009
It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.
Keywords: 2010 Project loyalty programs
November 1, 2008
These adorable, reusable sandals are a great retail item and are perfect for encouraging repeat clients.
Keywords: loyalty programs pedicure products retail merchandising sandals
August 1, 2006
To reward good customers and increase client loyalty, some salons are implementing VIP programs where members pay a yearly fee in exchange for special privileges. A well-implemented VIP program will increase your salon’s bottom line as well.
Keywords: customer service loyalty programs marketing/promotions
July 1, 2006
What happens when you get to the top of the industry? Everyone else wants to join you or take you down. To make sure you keep the power, make sure you are implementing some of these power-salon practices into your services and business.
Keywords: Alcohol in the Salon custom nail colors Dashing Diva educating clients full-coverage nail coatings
July 1, 2001
If it costs five times more to attract a new client than to keep an old one, doesn’t it make sense to spend something on a customer loyalty program? Learn to say thank you to clients in a way that keeps them coming back.
Keywords: client loyalty programs client retention loyalty programs referrals
February 1, 1994
Rewarding current clients, befriending hairstylists, and joining the chamber of commerce are just a few ways to bring new clients into the salon.
Keywords: client referral systems customer service loyalty programs
December 1, 1991
From business cards to brochures, salon handouts remind, inform, and promote your services to clients.
Keywords: business cards coupons loyalty programs marketing/promotions service menus