June 3, 2013
| Article
The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.
Keywords: male clients men's services niche marketing
June 3, 2013
| Article
Let customers say happy Father’s Day with everything from beef jerky to leather goods. Whether practical or sentimental, these gifts are sure to brighten up any dad’s day.
Keywords: holiday retailing male clients Retail Boutique retail boutique items retail merchandising
October 26, 2011
| Product
BB Cosmetics has a new collection for its Couture for Men Color Polish line called Eye Candy.
Keywords: BB Cosmetics BB Couture male clients men's services polish
May 27, 2008
| Video
New York Magazine looks at "mandals," sandals for men and gets the opinions of people on the streets of New York.
Keywords: fashion male clients men's services pedicure sandals pedicures
May 27, 2008
| Video
New York Magazine asks "men on the street" their opinions of women's high fashion shoes
Keywords: fashion male clients shoe accessories
May 1, 2008
| Article
Tim Crowley visits a California salon designed just for men.
Keywords: full-service salons male clients men's services niche marketing On the Road
April 1, 2008
| Article
Bringing more men into your salon can be easier than you think. With a few small tweaks to your existing salon space and service menu, a male-friendly environment could be just a beer away.
Keywords: couple services male clients marketing/promotions men's services niche marketing
April 1, 2007
| Article
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Keywords: customer service male clients marketing/promotions men's services niche marketing
April 1, 2007
| Article
You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Keywords: male clients men's services niche marketing
April 1, 2007
| Article
Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
Keywords: male clients men's services
October 1, 2006
| Article
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Keywords: building your clientele business building male clients
February 1, 2002
| Article
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Keywords: male clients men's services niche marketing Valentine's Day services
October 1, 2000
| Article
Nail techs have been taught to do manicures the old-fashioned way: with some water and a good soak. But many say that the age-old technique has become a little dry. Find out why waterless (or dry) manicures can help you do a faster service, among other benefits.
Keywords: dry manicure male clients manicures natural nail care waterless manicures
September 1, 2000
| Article
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
October 1, 1997
| Article
Keywords: George Schaeffer male clients
