Topic : marketing/promotions

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Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Keywords: bridal nail art   business building   clients   marketing/promotions   nails-only salons  

Marketing Mania

April 7, 2010  | 

Marketing is my favorite part of owning my own business. In fact, it's my favorite part of anyone I know owning their own business. I love marketing. Especially if it involves someone else's money. Someday I

Keywords: marketing/promotions  

In-Salon Events Build Clientele, Up Income

April 1, 2010  | Article

In this economy, nail techs have to find creative ways to do direct marketing.

Keywords: building your clientele   business building   direct mail   email marketing   marketing/promotions  

Please Hold

April 1, 2010  | Article

Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.

Keywords: customer service   marketing/promotions  

For Members Only

March 1, 2010  | Article

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

Keywords: loyalty programs   marketing/promotions  

Groupon: Quick Sales, New Clients

March 1, 2010  | Article

Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.

Keywords: advertising/promotions   marketing/promotions   web marketing  

If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later

March 1, 2010  | Article

In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.

Keywords: advertising/promotions   marketing/promotions   promoting your services   salon menus  

Yes, I Really Did Those Nails

February 8, 2010  | 

I've been out and about this morning — giving my money to the bank, shopping for the ultimate new nail art idea ... you know, the usual Monday morning routine — and I noticed a few

Keywords: marketing/promotions  

Slow No More

February 1, 2010  | Article

Fill those slow days with a once-a-week special.

Keywords: marketing/promotions  

Adventures in OPI

January 20, 2010  | Article

The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.

Keywords: competitions   contests   marketing/promotions   OPI products   polish  

Pick a Card

January 15, 2010  | 

Business cards — and accompanying business literature — used to be a really big deal. I mean, I guess they still are, as far as "corporate identity" and "branding" and so forth go. I mean, your

Keywords: marketing/promotions  

Shouting From the Rooftops

January 4, 2010  | 

Advertising. Need I say more? We all know we need to do it. We all know you have to spend money to make it. But why does making money have to cost so much money? Let's face it.

Keywords: marketing/promotions   money  

Make 2010 Your Best Year Ever

January 1, 2010  | Article

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

Keywords: 2010 Project   business building   marketing/promotions   salon parties  

That’s So Pedi Gets the Votes

January 1, 2010  | Article

Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.

Keywords: contests   customer service   marketing/promotions  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   OPI products  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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