Topic : marketing/promotions

Dear Shari Talks About Building a Clientele

March 1, 2006  | Article

How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.

Where Have All the Profits Gone?

March 1, 2006  | Article

As a salon owner or manager you may struggle with one question daily: Where does all the money go? You generate plenty of income in services and retail sales, yet there is little left to show for it at the end of the month. To regain control of your profitability, learn about the six profit points that make or break a salon.

All the News that’s Fit to E-mail

March 1, 2006  | Article

More and more salons are discovering the benefits of e-newsletters. From featuring coupons to promoting a new product or service, they’re helping salons reach out to new and loyal clients in a fun, up-to-date way. Find out how you can get your own e-newsletter in your customers’ inboxes.

Keep Them Coming Back for More

January 1, 2006  | Article

Getting Down to Business

October 1, 2005  | Article

Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.

Keep 'Em Coming Back for More

September 1, 2005  | Article

Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Salon, Suite Salon

August 1, 2004  | Article

Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.

From Start-Up to Success [what I learned in my first two years]

April 1, 2004  | Article

Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

The Blue Lagoon

February 1, 2003  | Article

Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.

25 Simple Ways to Promote Your Retail

October 1, 2002  | Article

Discover new methods for increasing retail sales in this article packed with suggestions.

How To Atrract A Man

September 1, 2000  | Article

In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.

Make Mother’s Day Magic With Gift Certificates

April 1, 1998  | Article