Topic : marketing/promotions

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The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

InStyle-Recommended Nail Salons from Coast to Coast

September 30, 2009  | News

InStyle shines the spotlight on nail salons in some of the largest cities in the nation, and list popular shades and manicure tips.

Keywords: consumer press   Essie   Jessica Cosmetics   marketing/promotions   OPI Products  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession  

Week 6: Seven (Truly) New Marketing Ideas

September 4, 2009  | Article

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

That’s My Toe!

August 12, 2009  | 

That’s what I think every time I hear "yelp." Or that I stood on the dog’s toe. But, of course, some of us know that Yelp.com is the cool new kid on the Internet block. I

Keywords: marketing/promotions  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

A Tag-Team Duo

August 1, 2009  | Article

San Franciscan couple Howard Hines and Maria Tan take a very hands-on approach to managing their salon, Tiptoes Nail Spa, despite juggling another full-time job and two kids.

Keywords: full-service salons   marketing/promotions   salon decor/design   salon profiles  

Word-of-Mouth Cuts Both Ways

July 17, 2009  | 

They say that a happy customer will tell 10 people about you, but an unhappy customer will tell — well, according to YouTube's view counter for the runaway hit "United Breaks Guitars"  — at least 3 million

Keywords: marketing/promotions  

Dawn Marie Basset How to Build a Clientele and Keep It

July 1, 2009  | Product

Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.

Keywords: building your clientele   business building   marketing/promotions   networking   promoting your services  

Let’s Do Launch

June 1, 2009  | Article

Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

Mobile Marketing

June 1, 2009  | Article

How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.

Keywords: alternative careers   business tools   marketing/promotions   mobile salons   promoting your services  

Bad for Them, Good for Them?

May 22, 2009  | 

I am absolutely thrilled that my model for the upcoming competition couldn't make it in this afternoon for another practice set of nails. She graduates with her bachelor's degree tomorrow morning and, understandably, found too many

Keywords: marketing/promotions  

I Love Prom

May 1, 2009  | 

I mean, I didn't love my proms. They were abominable. Both of them. Junior and senior. Just horrid. I blame my dates on both accounts. However, since being freed from the horrors of high school and going

Keywords: clients   marketing/promotions   salon services  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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