Topic : marketing/promotions

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Adventures in OPI

January 20, 2010  | Article

The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.

Keywords: competitions   contests   marketing/promotions   opi products   polish  

Pick a Card

January 15, 2010  | 

Business cards — and accompanying business literature — used to be a really big deal. I mean, I guess they still are, as far as "corporate identity" and "branding" and so forth go. I mean, your

Keywords: marketing/promotions  

Shouting From the Rooftops

January 4, 2010  | 

Advertising. Need I say more? We all know we need to do it. We all know you have to spend money to make it. But why does making money have to cost so much money? Let's face it.

Keywords: marketing/promotions   money  

Make 2010 Your Best Year Ever

January 1, 2010  | Article

Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.

Keywords: 2010 Project   business building   marketing/promotions   salon parties  

That’s So Pedi Gets the Votes

January 1, 2010  | Article

Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.

Keywords: contests   customer service   marketing/promotions  

Car Wraps: An Advertisement on Wheels

January 1, 2010  | Article

To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.

Keywords: advertising/promotions   business building   marketing/promotions   opi products  

Keep In Touch

December 1, 2009  | Article

Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.

Keywords: client relationships   marketing/promotions  

Say It in 30 Seconds

December 1, 2009  | Article

Create a 30 second elevator speech and use it.

Keywords: business cards   marketing/promotions  

Motivating Across the Generational Divide

December 1, 2009  | Article

Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.

Keywords: business tools   customer service   keeping your business competitive   marketing/promotions   staff management  

On My Mind: Is Your Salon a Party Spot?

November 1, 2009  | Article

Here are some ideas on how to make your salon the "IT" place to party.

Keywords: Hannah Lee   marketing/promotions   niche marketing   On My Mind   salon parties  

Pink and White and French All Over

November 1, 2009  | Article

The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.

Keywords: marketing/promotions   salon decor/design   salon profiles  

Allure's Directory of Salons: Best of the Best

October 9, 2009  | News

Allure's October issue includes its list of the best salons in the biggest cities in the country.

Keywords: consumer press   marketing/promotions  

The Do's and Dont's of Advertising on Craigslist

October 1, 2009  | Article

Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.

Keywords: advertising/promotions   marketing/promotions   web marketing   websites  

InStyle-Recommended Nail Salons from Coast to Coast

September 30, 2009  | News

InStyle shines the spotlight on nail salons in some of the largest cities in the nation, and list popular shades and manicure tips.

Keywords: consumer press   Essie   Jessica Cosmetics   marketing/promotions   opi products  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession   Washington D.C  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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