December 1, 2003
They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.
Keywords: building your clientele client gift ideas coupons email marketing gift certificates
November 1, 2003
Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.
Keywords: advertising/promotions business keeping your business competitive marketing/promotions niche marketing
February 1, 2003
Brooks & Butterfield Ltd. in Northampton, Mass., is the creative brainchild of two women who wanted to create the most specialized spa in its market. With their backgrounds in the beauty industry, it was inevitable that this year-old spa would become an instant success.
Keywords: business day spa marketing/promotions opening a new salon salon profiles
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions product displays
September 1, 2000
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
Keywords: male clients marketing/promotions niche marketing
June 1, 1995
When designing promotions, it’s best to look at the big picture and incorporate your specific service promotions into your overall promotional plan.
June 1, 1993
Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.
Keywords: advertising/promotions business coupons direct mail marketing/promotions
February 1, 1983
A basic understanding is a must for this effective medium
Keywords: marketing/promotions yellow pages advertising