December 1, 2009
Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
Keywords: business tools customer service keeping your business competitive marketing/promotions staff management
November 1, 2009
Here are some ideas on how to make your salon the "IT" place to party.
Keywords: Hannah Lee marketing/promotions niche marketing On My Mind salon parties
November 1, 2009
The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
Keywords: marketing/promotions salon decor/design salon profiles
October 9, 2009
Allure's October issue includes its list of the best salons in the biggest cities in the country.
Keywords: consumer press marketing/promotions
October 1, 2009
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.
Keywords: advertising/promotions marketing/promotions web marketing websites
September 30, 2009
InStyle shines the spotlight on nail salons in some of the largest cities in the nation, and list popular shades and manicure tips.
Keywords: consumer press Essie Jessica Cosmetics marketing/promotions OPI products
September 29, 2009
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Keywords: 2010 Project business building marketing/promotions recession Washington D.C
September 4, 2009
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Keywords: 2010 Project building your clientele business building marketing/promotions
September 1, 2009
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Keywords: advertising/promotions business business tools Facebook marketing marketing/promotions
August 12, 2009
That’s what I think every time I hear "yelp." Or that I stood on the dog’s toe. But, of course, some of us know that Yelp.com is the cool new kid on the Internet block. I
August 12, 2009
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Keywords: 2010 Project building your clientele business building marketing/promotions youth marketing
August 1, 2009
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
August 1, 2009
San Franciscan couple Howard Hines and Maria Tan take a very hands-on approach to managing their salon, Tiptoes Nail Spa, despite juggling another full-time job and two kids.
Keywords: full-service salons marketing/promotions salon decor/design salon profiles
July 17, 2009
They say that a happy customer will tell 10 people about you, but an unhappy customer will tell — well, according to YouTube's view counter for the runaway hit "United Breaks Guitars" — at least 3 million
July 1, 2009
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services