Topic : marketing/promotions

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Am I in the Twilight Zone?

February 26, 2014  | 

It started with a simple inquiry from a prospective client who e-mailed to say that she wanted to book an appointment with me, but first she wanted to know if I did “full acrylic and not

Keywords: clients   marketing/promotions   salon services  

Marking My Territory

February 21, 2014  | 

It’s time to revisit my watermark. Some people tell me it’s distracting, some people say those people are crazy. Either way, I agree that I’d like something more subtle.Ahhh, but there’s the problem. The watermark should

Keywords: marketing/promotions  

Achy Breaky Nails - Official Music Video with Quarter the Singing Manicurist

February 14, 2014  | Video

Quarter Dinh, the Singing Manicurist, made his national debut on Fox’s hit reality show, American Idol, early February. To coincide with the show, Dinh came out with a music video, “Achy Breaky Nails,” a parody of Billy Ray Cyrus’ “Achy Breaky Heart.” The video is a fun promotion for his salon and features many of his salon's nail techs and clients.

Keywords: marketing/promotions   Vietnamese salon industry  

Show [Us] Your… Private Label Logos

November 27, 2013  | Article

Your logo not only says who you are, but is used to brand your products and merchandise. 

Keywords: marketing/promotions   private labeling  

Did You Get Your Copy of The Big Book?

November 21, 2013  | Article

NAILS’ 2013-2014 Big Book is the ultimate resource for those in the nail industry. With information on the latest statistics and trends, this annual issue also contains a state board directory, salon safety guidelines, and a marketers directory.

Keywords: marketing/promotions   salon safety   state licensing  

Are There or Aren’t There Artisans?

November 11, 2013  | 

Have you ever been working hard to write up a really classy service menu and come up with the brilliant idea to refer to any of your one-of-a-kind creations as “artisan” anythings?  I did once. I

Keywords: clients   marketing/promotions  

Yes, It’s Returnable

September 20, 2013  | 

Close to three years ago now, I got a phone call from a sweet lady in Montana...or maybe Idaho...or possibly Wyoming. Well, I got a call from a sweet lady who lived very far away from

Keywords: clients   marketing/promotions   salon services  

My Groupon Client Retention Rate is 20%

August 26, 2013  | 

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

Keywords: marketing/promotions   public relations   retailing   staff training  

Capture Customers With Your Website

August 15, 2013  | Article

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Keywords: customer service   marketing/promotions   web marketing   websites  

Stroke of Marketing Genius

August 5, 2013  | Article

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Keywords: marketing/promotions   product displays  

Before and After Salon Renovation (with Photos!)

July 24, 2013  | 

Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the

Keywords: marketing/promotions   salon decor/design  

Entering the Marketing Realm

June 11, 2013  | 

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very

Keywords: marketing/promotions  

Pick a Niche

June 5, 2013  | 

I was recently contemplating how diverse the nail industry has become in the last couple of years. It’s actually offered a lot of diversity for a very long time, but just these last few years that diversity

Keywords: marketing/promotions   nail tech issues   salon services  

Polished Featured on TV!

May 23, 2013  | 

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

Keywords: marketing/promotions   public relations  

Another Salesman

May 15, 2013  | 

As a sole proprietor with no staff other than my own little lonesome, I find myself in an uncomfortable no-man’s land place when it comes to running my business like a business. Things like marketing budgets

Keywords: marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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