Topic : marketing/promotions

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Are There or Aren’t There Artisans?

November 11, 2013  | 

Have you ever been working hard to write up a really classy service menu and come up with the brilliant idea to refer to any of your one-of-a-kind creations as “artisan” anythings?  I did once. I

Keywords: clients   marketing/promotions  

Yes, It’s Returnable

September 20, 2013  | 

Close to three years ago now, I got a phone call from a sweet lady in Montana...or maybe Idaho...or possibly Wyoming. Well, I got a call from a sweet lady who lived very far away from

Keywords: clients   marketing/promotions   salon services  

My Groupon Client Retention Rate is 20%

August 26, 2013  | 

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

Keywords: marketing/promotions   public relations   retailing   staff training  

Capture Customers With Your Website

August 15, 2013  | Article

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Keywords: customer service   marketing/promotions   web marketing   websites  

Stroke of Marketing Genius

August 5, 2013  | Article

Salon owner Jae'tte Burneo found a clever way to introduce herself and her salon by creating nail art masterpieces based on the business cards of neighboring businesses.

Keywords: marketing/promotions   product displays  

Before and After Salon Renovation (with Photos!)

July 24, 2013  | 

Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the

Keywords: marketing/promotions   salon decor/design  

Entering the Marketing Realm

June 11, 2013  | 

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very

Keywords: marketing/promotions  

Pick a Niche

June 5, 2013  | 

I was recently contemplating how diverse the nail industry has become in the last couple of years. It’s actually offered a lot of diversity for a very long time, but just these last few years that diversity

Keywords: marketing/promotions   nail tech issues   salon services  

Polished Featured on TV!

May 23, 2013  | 

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

Keywords: marketing/promotions   public relations  

Another Salesman

May 15, 2013  | 

As a sole proprietor with no staff other than my own little lonesome, I find myself in an uncomfortable no-man’s land place when it comes to running my business like a business. Things like marketing budgets

Keywords: marketing/promotions  

4 Tips for Opening a Nail Salon

April 10, 2013  | 

Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we

Keywords: marketing/promotions   salon decor/design   staff training  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Marketing Help, Please!

February 28, 2013  | 

Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let

Keywords: marketing/promotions   salon services  

Conversation Starters

December 17, 2012  | Article

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Keywords: marketing/promotions  

Gift Certificate Anxiety

December 12, 2012  | 

This is the time of year when visions of gift certificate sales dance in our heads. It's so easy to write out one of those little beauties and hand it over in exchange for some fat

Keywords: marketing/promotions  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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