Topic : marketing/promotions

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Before and After Salon Renovation (with Photos!)

July 24, 2013  | 

Three weeks open, and things are pretty normal. My clients can't believe the place looks like it does, especially since the last place was pretty colorless. I'm happy and relieved now that I'm out of the

Keywords: marketing/promotions   salon decor/design  

Entering the Marketing Realm

June 11, 2013  | 

Holy canolis, I'm a nail salon OWNER! Boy, how my to do list has gotten longer. My salon has been open for almost three weeks. The response has been great. My location is on a very

Keywords: marketing/promotions  

Pick a Niche

June 5, 2013  | 

I was recently contemplating how diverse the nail industry has become in the last couple of years. It’s actually offered a lot of diversity for a very long time, but just these last few years that diversity

Keywords: marketing/promotions   nail tech issues   salon services  

Polished Featured on TV!

May 23, 2013  | 

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

Keywords: marketing/promotions   public relations  

Another Salesman

May 15, 2013  | 

As a sole proprietor with no staff other than my own little lonesome, I find myself in an uncomfortable no-man’s land place when it comes to running my business like a business. Things like marketing budgets

Keywords: marketing/promotions  

4 Tips for Opening a Nail Salon

April 10, 2013  | 

Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we

Keywords: marketing/promotions   salon decor/design   staff training  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Marketing Help, Please!

February 28, 2013  | 

Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let

Keywords: marketing/promotions   salon services  

Conversation Starters

December 17, 2012  | Article

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Keywords: marketing/promotions  

Gift Certificate Anxiety

December 12, 2012  | 

This is the time of year when visions of gift certificate sales dance in our heads. It's so easy to write out one of those little beauties and hand it over in exchange for some fat

Keywords: marketing/promotions  

Photographing Nail Art

December 1, 2012  | Article

With the explosion of nail art, nail artists are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.

Keywords: doing nails for photo shoots   marketing/promotions   photographing nails  

The Never-ending To-Do List

November 5, 2012  | 

We have been in business now for over six months and finishing all of the little details takes time. As I look around the salon I see a ton of things that still need to be

Keywords: marketing/promotions   salon decor/design  

Restroom Inspiration

September 26, 2012  | 

So last weekend was the Big Family Disneyland Outing. It was a long time, on a hot weekend, with a lot of people. But this is not about Disneyland. Like many families visiting the Disneyland Resort

Keywords: marketing/promotions  

Bye, Bye Blogger

September 26, 2012  | 

Can you believe it’s been a year since my first Blueprint post? I can’t. What will I do with all my quasi-funny ramblings about the nail polish biz? {Insert big smile here.}  I started this post,

Keywords: clients   Makeda   marketing/promotions   salon decor/design  

Beauty Marketing Expert Releases New Book

September 18, 2012  | Article

Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.

Keywords: books   marketing/promotions  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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