November 29, 2011
| Article
Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.
Keywords: marketing/promotions web marketing
September 14, 2011
| Article
Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.
Keywords: marketing/promotions
August 18, 2011
| Article
Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?
Keywords: advertising/promotions consumer advertising customer service marketing/promotions web marketing
August 9, 2011
| Video
Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.
Keywords: marketing/promotions
August 8, 2011
| News
Kerry Webber, owner of Forever French Nail Systems and the Forever French salons in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.” During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.
Keywords: Forever French marketing/promotions
August 3, 2011
| Article
One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.
Keywords: charity marketing/promotions
July 19, 2011
| Article
You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?
Keywords: building your clientele business building business tools client retention clients
June 30, 2011
| Video
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.
Keywords: CND marketing/promotions Premiere Orlando tradeshows web marketing
June 7, 2011
| Video
On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.
Keywords: CND marketing/promotions Premiere Orlando tradeshows web marketing
June 6, 2011
| Article
We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.
Keywords: autoclaves career handbook disinfection implement disinfection marketing/promotions
June 6, 2011
| Article
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Keywords: business cards career handbook marketing/promotions newbie web marketing
May 24, 2011
| Article
If you’re using PolishPro Light-Cured Nail Polish, let clients know. NSI is offering nail professionals free window decals and tent cards featuring its striking new imagery.
Keywords: marketing/promotions NSI
May 24, 2011
| Article
There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.
Keywords: business cards marketing/promotions
May 20, 2011
| Article
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
Keywords: career handbook marketing/promotions newbie
