Topic : marketing/promotions

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4 Tips for Opening a Nail Salon

April 10, 2013  | 

Reflecting back over the last year, it amazes us how much we have accomplished with a tiny budget. Not once have we regretted opening Polish Salon, and the future is starting to look good because we

Keywords: marketing/promotions   salon decor/design   staff training  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Marketing Help, Please!

February 28, 2013  | 

Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let

Keywords: marketing/promotions   salon services  

Conversation Starters

December 17, 2012  | Article

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Keywords: marketing/promotions  

Gift Certificate Anxiety

December 12, 2012  | 

This is the time of year when visions of gift certificate sales dance in our heads. It's so easy to write out one of those little beauties and hand it over in exchange for some fat

Keywords: marketing/promotions  

The Never-ending To-Do List

November 5, 2012  | 

We have been in business now for over six months and finishing all of the little details takes time. As I look around the salon I see a ton of things that still need to be

Keywords: marketing/promotions   salon decor/design  

Restroom Inspiration

September 26, 2012  | 

So last weekend was the Big Family Disneyland Outing. It was a long time, on a hot weekend, with a lot of people. But this is not about Disneyland. Like many families visiting the Disneyland Resort

Keywords: marketing/promotions  

Bye, Bye Blogger

September 26, 2012  | 

Can you believe it’s been a year since my first Blueprint post? I can’t. What will I do with all my quasi-funny ramblings about the nail polish biz? {Insert big smile here.}  I started this post,

Keywords: clients   Makeda   marketing/promotions   salon decor/design  

Beauty Marketing Expert Releases New Book

September 18, 2012  | Article

Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.

Keywords: books   marketing/promotions  

Salon Week Expanding From Boston to New York and New Jersey

August 22, 2012  | Article

More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients

Keywords: marketing/promotions  

Social Networking

August 20, 2012  | 

So one of my clients has opened a dance studio. This would ordinarily fall under the category of "stuff my clients do in their personal life that makes for interesting conversation but doesn't really involve me"

Keywords: clients   marketing/promotions  

Proofreading is Fundamental

July 31, 2012  | 

During the Premiere Orlando show, I received some advice on writing this blog. I was told let it all hang out because chances are someone else will be going though the same situation or could just

Keywords: marketing/promotions  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   Pinterest   social media   web marketing  

Hats Galore

July 19, 2012  | 

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

Keywords: Makeda   marketing/promotions   public relations   salon services   staff training  

Yelp Advertising is Working

July 16, 2012  | 

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

Keywords: marketing/promotions   salon services  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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