June 6, 2011
You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Keywords: business cards career handbook marketing/promotions newbie web marketing
May 24, 2011
If you’re using PolishPro Light-Cured Nail Polish, let clients know. NSI is offering nail professionals free window decals and tent cards featuring its striking new imagery.
Keywords: marketing/promotions NSI
May 24, 2011
There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.
Keywords: business cards marketing/promotions
May 20, 2011
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
Keywords: career handbook marketing/promotions newbie
May 12, 2011
A portfolio is a collection of photos of your work to show prospective employers or agencies.
Keywords: creating a portfolio marketing/promotions
May 12, 2011
Social media (or social networking) encompasses all interactive websites, like Facebook, that allow users to virtually connect with each other, maintain relationships, and update with personal items like photos.
Keywords: Facebook marketing marketing/promotions Nail Art Gallery networking social media
April 27, 2011
“I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis. “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”
Keywords: handpainted nail art marketing/promotions nail art
April 21, 2011
A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.
Keywords: consumer marketing consumer press marketing/promotions media coverage
April 20, 2011
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
Keywords: couple services marketing/promotions mommy and me manicures Mother's Day Mothers's Day promotions
April 19, 2011
One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.
Keywords: marketing/promotions Mother's Day Mothers's Day promotions nail art seasonal nail art
March 29, 2011
There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.
Keywords: Facebook marketing marketing/promotions web marketing
March 25, 2011
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
Keywords: business building coaching marketing/promotions networking On My Mind
March 20, 2011
With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.
Keywords: business cards business tools marketing/promotions
March 19, 2011
Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.
February 25, 2011
As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.
Keywords: handpainted nail art marketing/promotions nail art winter promotions