Topic : marketing/promotions

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Marketing Help, Please!

February 28, 2013  | Blog Post

Have you ever asked yourself: How involved am I in my salon marketing plan? I am sitting here brainstorming and I must say, I get headaches just thinking about nails, so I swap roles and let

Keywords: marketing/promotions   salon services  

Conversation Starters

December 17, 2012  | Article

“I had the purses made as a way to advertise and start conversations,” says Geneva Holcomb of Imagio Salon and Spa in League City, Texas, who created two custom Miche Bags that boldly proclaim her love of the nail industry.

Keywords: marketing/promotions  

Gift Certificate Anxiety

December 12, 2012  | Blog Post

This is the time of year when visions of gift certificate sales dance in our heads. It's so easy to write out one of those little beauties and hand it over in exchange for some fat

Keywords: marketing/promotions  

The Never-ending To-Do List

November 5, 2012  | Blog Post

We have been in business now for over six months and finishing all of the little details takes time. As I look around the salon I see a ton of things that still need to be

Keywords: marketing/promotions   salon decor/design  

Restroom Inspiration

September 26, 2012  | Blog Post

So last weekend was the Big Family Disneyland Outing. It was a long time, on a hot weekend, with a lot of people. But this is not about Disneyland. Like many families visiting the Disneyland Resort

Keywords: marketing/promotions  

Bye, Bye Blogger

September 26, 2012  | Blog Post

Can you believe it’s been a year since my first Blueprint post? I can’t. What will I do with all my quasi-funny ramblings about the nail polish biz? {Insert big smile here.}  I started this post,

Keywords: clients   Makeda   marketing/promotions   salon decor/design  

Beauty Marketing Expert Releases New Book

September 18, 2012  | Article

Millie Haynam, a small business strategist, trainer, speaker, and writer with more than 30 years of beauty industry experience shares her knowledge in a new book.

Keywords: books   marketing/promotions  

Salon Week Expanding From Boston to New York and New Jersey

August 22, 2012  | Article

More than 20 salons in the greater Boston area participated in the first-ever Salon Week event in April, servicing hundreds of clients

Keywords: marketing/promotions  

Social Networking

August 20, 2012  | Blog Post

So one of my clients has opened a dance studio. This would ordinarily fall under the category of "stuff my clients do in their personal life that makes for interesting conversation but doesn't really involve me"

Keywords: clients   marketing/promotions  

Proofreading is Fundamental

July 31, 2012  | Blog Post

During the Premiere Orlando show, I received some advice on writing this blog. I was told let it all hang out because chances are someone else will be going though the same situation or could just

Keywords: marketing/promotions  

Hit Pinterest to Build Salon Interest

July 30, 2012  | Article

In just two years, Pinterest has amassed more than 10 million users. With a record like that, it’s a place where salons should consider developing a presence.

Keywords: marketing/promotions   Pinterest   social media   web marketing  

Hats Galore

July 19, 2012  | Blog Post

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

Keywords: Makeda   marketing/promotions   public relations   salon services   staff training  

Yelp Advertising is Working

July 16, 2012  | Blog Post

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

Keywords: marketing/promotions   salon services  

Photographing Nail Art

July 15, 2012  | Article

With the explosion of nail art, nail artists are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.

Keywords: doing nails for photo shoots   marketing/promotions   photographing nails  

Advertising in the Internet Age

July 5, 2012  | Blog Post

When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a

Keywords: marketing/promotions  

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