Topic : marketing/promotions

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Less Than $5,000 Spent and Well On Our Way

May 10, 2012  | 

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 4. Don't worry;

Keywords: marketing/promotions   salon decor/design  

Business Cards, Website Creation, and Customer Cards

May 10, 2012  | 

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 11. Don't worry;

Keywords: marketing/promotions  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

Second and First

April 26, 2012  | 

So you football fans already know the meaning of second and first, but for those who do not keep up with sports: I am making this reference in regard to the second business quarter, the first

Keywords: marketing/promotions   salon services  

Marketing

April 24, 2012  | 

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 2. Don't worry;

Keywords: marketing/promotions   salon services  

The Promise of the Prom Set

April 23, 2012  | Article

Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years. 

Keywords: building your clientele   marketing/promotions   seasonal promotions   teens  

Value Pricing

April 20, 2012  | 

Yeah, I'm sorta on a pricing/value kick this week.Even more important than setting the right prices is convincing customers that those prices represent a fair ratio of price to value for what they're getting.I was listening

Keywords: Art of Nailz   marketing/promotions   money  

My Growing List

April 16, 2012  | 

Partner Agreement Liability insuranceBiz LicenseEstablishment licenseOccupancy LicenseSalon Branding WebsiteFacebookE-mailWhat we have to have to open:Security depositRent 3 mani tables3 tech chairs3 client chairs3 pedi chairs3 pedi bowls3 pitchersPedi Platform3 Footstools100 TowelsBusiness cardsCell PhoneLogoSignage Trash cans BrochureWindow

Keywords: marketing/promotions   public relations   salon decor/design   staff training  

Karyn: Best Way to Get Target Clients is Through Current Clients

April 16, 2012  | 

Editor's Note: Congratulations to Karyn for successfully making it through her first year as a new salon owner! You can read all of Karyn's posts by clicking on the Karyn tag at the left column of

Keywords: marketing/promotions   salon services  

Random Marketing

April 12, 2012  | 

I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us

Keywords: Makeda   marketing/promotions   public relations   salon decor/design   salon services  

Fame Isn't Optional

April 6, 2012  | 

I've been chitchatting with a colleague about life and stuff and doing nails and she reports that she's been having some "issues" with the owner of the salon where she works ... doesn't that sound like

Keywords: marketing/promotions  

I Finally Cracked

March 9, 2012  | 

I’m talking tears, sniffles, and yes…snot. The lights were off in our home. Our boys were asleep, and I’m not sure what my guy said, but whatever it was triggered a frantic outburst of panic from

Keywords: Makeda   marketing/promotions   salon decor/design  

Tip Toe-ing Toward Our Soft Opening

February 15, 2012  | 

Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I

Keywords: Makeda   marketing/promotions   public relations   retailing   salon decor/design  

Nail Salons Are For Lovers

February 13, 2012  | Article

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Keywords: holidays   marketing/promotions   Valentine's Day nail art   Valentine's Day services  

Salon Window Displays: 6 Examples

February 3, 2012  | Photo Gallery

Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.

Keywords: marketing/promotions   polish displays   product displays   salon decor/design  

Encyclopedia

A nail salon service that entails an application of adhesive (usually cyanoacrylate) to the natural nail or to an applied tip, then dipping the still-...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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