Topic : marketing/promotions

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Hats Galore

July 19, 2012  | 

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

Keywords: Makeda   marketing/promotions   public relations   salon services   staff training  

Yelp Advertising is Working

July 16, 2012  | 

YELP! We love Yelp, and in the past two weeks we must have had 10 new clients say they found us on Yelp. Just when we thought, "Is anyone ever going to come in again?" we

Keywords: marketing/promotions   salon services  

Photographing Nail Art

July 15, 2012  | Article

With the explosion of nail art, nail artists are expanding their creativity into the field of photography. Here are tips on how to capture the best shot.

Keywords: doing nails for photo shoots   marketing/promotions   photographing nails  

Advertising in the Internet Age

July 5, 2012  | 

When did advertising become so expensive? As with any new salon, advertising and marketing are crucial to the success of driving clients in. We all know that but hate to spend the money. It's not a

Keywords: marketing/promotions  

On My Mind: Practice Makes Perfect

June 28, 2012  | Article

Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.

Keywords: client retention   client scheduling   Hannah Lee   marketing/promotions   On My Mind  

A Rose by Any Other Name

June 6, 2012  | 

Folks, I don't care what you call it. It is what it is. I don't care if you "paint" nails or "polish" nails. I don't care if you're a "nail technician," a "manicurist," a "nail lady, "

Keywords: marketing/promotions  

Meeting Our New Neighbor

May 29, 2012  | 

The new holistic dog food company who moved in next door a few weeks ago was having an open house so all three of us thought it would be fruitful to be there. So far Saturdays

Keywords: marketing/promotions  

Salon Name Confusion

May 29, 2012  | 

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on May 5. Don't worry;

Keywords: marketing/promotions   salon decor/design  

Less Than $5,000 Spent and Well On Our Way

May 10, 2012  | 

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 4. Don't worry;

Keywords: marketing/promotions   salon decor/design  

Business Cards, Website Creation, and Customer Cards

May 10, 2012  | 

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 11. Don't worry;

Keywords: marketing/promotions  

Advertising in the Age of Information Overload

April 27, 2012  | Article

You want to market to clients but can’t figure out how to get the most bang for your buck. How do you make the most of all the advertising mediums open to you?  

Keywords: advertising/promotions   Facebook marketing   loyalty programs   marketing/promotions   web marketing  

Second and First

April 26, 2012  | 

So you football fans already know the meaning of second and first, but for those who do not keep up with sports: I am making this reference in regard to the second business quarter, the first

Keywords: marketing/promotions   salon services  

Marketing

April 24, 2012  | 

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on March 2. Don't worry;

Keywords: marketing/promotions   salon services  

The Promise of the Prom Set

April 23, 2012  | Article

Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years. 

Keywords: building your clientele   marketing/promotions   seasonal promotions   teens  

Value Pricing

April 20, 2012  | 

Yeah, I'm sorta on a pricing/value kick this week.Even more important than setting the right prices is convincing customers that those prices represent a fair ratio of price to value for what they're getting.I was listening

Keywords: Art of Nailz   marketing/promotions   money  

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