May 1, 2010
| Article
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business marketing/promotions networking social media
May 1, 2010
| Article
About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.
Keywords: bridal styles business building clients marketing/promotions nails-only salons
April 1, 2010
| Article
In this economy, nail techs have to find creative ways to do direct marketing.
Keywords: building your clientele business building direct mail email marketing marketing/promotions
April 1, 2010
| Article
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
Keywords: customer service marketing/promotions on-hold messaging
March 1, 2010
| Article
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
Keywords: loyalty programs marketing/promotions
March 1, 2010
| Article
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
Keywords: advertising/promotions marketing/promotions web marketing
March 1, 2010
| Article
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Keywords: advertising/promotions marketing/promotions promoting your services salon menus
February 1, 2010
| Article
Fill those slow days with a once-a-week special.
Keywords: marketing/promotions
January 20, 2010
| Article
The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.
Keywords: competitions contests marketing/promotions OPI Products polish
January 1, 2010
| Article
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.
Keywords: 2010 Project business building marketing/promotions salon parties
January 1, 2010
| Article
Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.
Keywords: contests customer service marketing/promotions
January 1, 2010
| Article
To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.
Keywords: advertising/promotions business building marketing/promotions OPI Products
December 1, 2009
| Article
Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.
Keywords: client relationships marketing/promotions
December 1, 2009
| Article
Create a 30 second elevator speech and use it.
Keywords: business cards marketing/promotions
December 1, 2009
| Article
Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
Keywords: business tools customer service keeping your business competitive marketing/promotions staff management
