Topic : marketing/promotions

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Nail Salons Are For Lovers

February 13, 2012  | Article

What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or  wham-bam Valentine’s Day salon specials?

Keywords: holidays   marketing/promotions   Valentine's Day nail art   Valentine's Day services  

Salon Window Displays: 6 Examples

February 3, 2012  | Photo Gallery

Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.

Keywords: marketing/promotions   polish displays   product displays   salon decor/design  

Out of Sight: Attracting Clients to Your Hidden Salon

February 3, 2012  | Article

Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?  

Keywords: boutique nail salon   consumer marketing   consumer press   marketing/promotions   salon profiles  

Marketed-to-Men Nail Polish

February 1, 2012  | News

According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords: marketing/promotions   men's services   niche marketing   polish   trends  

Tasty, Tasty Worms

January 26, 2012  | 

I want to write a post about Groupon.  I know many of my colleagues, including several of my most respected peers in the industry, have had some experience with Groupon from a merchant's point of view

Keywords: marketing/promotions   money  

Mobile Marketing Best Practices

January 24, 2012  | Article

Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.

Keywords: loyalty programs   marketing/promotions   social media  

Revamped Referral Progam

January 19, 2012  | 

How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came

Keywords: marketing/promotions   public relations   salon services  

Advertising Insanity

January 17, 2012  | 

Last week I spent 86 minutes and 36 seconds on the phone with a sales rep from Citygrid.com. I received a call from a rep within 24 hours of claiming my listing. Naturally, the message she

Keywords: marketing/promotions  

A Year in Reflection

January 3, 2012  | 

Whew, last week was a whirlwind for me. Today, I am back at work, starting the new year with a little more clarity, if not less chaos.Meanwhile, I spent my weekend hanging around the house, baking

Keywords: marketing/promotions   money  

Haynam Shares Her Marketing Smarts

January 3, 2012  | Article

Millie Haynam has released her “Take the Mystery Out of Marketing” strategies in an all new e-book.

Keywords: marketing/promotions  

Know the Code

November 29, 2011  | Article

Those square barcodes designed to be read by smartphones, QR codes are really just a way to get a lot of information into a little bit of space.

Keywords: marketing/promotions   web marketing  

Advertising to the Masses

November 21, 2011  | 

With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up

Keywords: clients   marketing/promotions   public relations   salon services  

Trying Times

November 1, 2011  | 

October was very trying for me. Headaches and sleepless nights. The inspector came out to look at the property we chose...and it failed inspection. The owner was not willing to bring it up to code. (Yes,

Keywords: marketing/promotions   salon decor/design  

Business Plan? Check!

October 24, 2011  | 

The Business Plan is finally finished! After years of adding too much, crumpling the paper, and starting over, the Posh’aah Nail Spa Business Plan is ready. Yay! {Insert happy dance, here.} But now what?As I’ve pranced

Keywords: Makeda   marketing/promotions  

men’s services

October 4, 2011  | Encyclopedia

Keywords: manicures   marketing/promotions   men's services   pedicures  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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