April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Keywords: building your clientele marketing/promotions seasonal promotions teens
April 20, 2012
Yeah, I'm sorta on a pricing/value kick this week.Even more important than setting the right prices is convincing customers that those prices represent a fair ratio of price to value for what they're getting.I was listening
Keywords: Art of Nailz marketing/promotions money
April 16, 2012
Partner Agreement Liability insuranceBiz LicenseEstablishment licenseOccupancy LicenseSalon Branding WebsiteFacebookE-mailWhat we have to have to open:Security depositRent 3 mani tables3 tech chairs3 client chairs3 pedi chairs3 pedi bowls3 pitchersPedi Platform3 Footstools100 TowelsBusiness cardsCell PhoneLogoSignage Trash cans BrochureWindow
Keywords: marketing/promotions public relations salon decor/design staff training
April 16, 2012
Editor's Note: Congratulations to Karyn for successfully making it through her first year as a new salon owner! You can read all of Karyn's posts by clicking on the Karyn tag at the left column of
Keywords: marketing/promotions salon services
April 12, 2012
I’ve been finding that the most random situations are tuning into amazing Marketing Opportunities.Random Incident #1: I was walking back to the shop in the afternoon with my son and his grandma. A lady behind us
Keywords: Makeda marketing/promotions public relations salon decor/design salon services
April 6, 2012
I've been chitchatting with a colleague about life and stuff and doing nails and she reports that she's been having some "issues" with the owner of the salon where she works ... doesn't that sound like
March 9, 2012
I’m talking tears, sniffles, and yes…snot. The lights were off in our home. Our boys were asleep, and I’m not sure what my guy said, but whatever it was triggered a frantic outburst of panic from
Keywords: Makeda marketing/promotions salon decor/design
February 15, 2012
Only 15 more days until our "Tip-Toe Soft Opening" weekend! We are scheduled to softly open on March 1 due to a couple more setbacks, but otherwise things are coming along well. As of now, I
Keywords: Makeda marketing/promotions public relations retailing salon decor/design
February 13, 2012
What’s the quickest way to a client’s heart? Is it through endearing nail tech personalities, attention to smile lines, or wham-bam Valentine’s Day salon specials?
Keywords: holidays marketing/promotions Valentine's Day nail art Valentine's Day services
February 3, 2012
| Photo Gallery
Turn passers-by into walk-in clients with a creative window display. Six salons share the displays that work for them.
Keywords: marketing/promotions polish displays product displays salon decor/design
February 3, 2012
Moving On Up: Tucked inside and out of view, these salons seem to defy the first rule of business: location, location, location. How do salons succeed when they’re several stories up and out of sight?
Keywords: boutique nail salon consumer marketing consumer press marketing/promotions salon profiles
February 1, 2012
According to Cosmopolitan, certain polish brands are starting to market lines catering to men. For example, EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."
Keywords: marketing/promotions men's services niche marketing polish trends
January 26, 2012
I want to write a post about Groupon. I know many of my colleagues, including several of my most respected peers in the industry, have had some experience with Groupon from a merchant's point of view
Keywords: marketing/promotions money
January 24, 2012
Mobile marketing for salons is a cost-effective way to build repeat business by keeping customers informed about the latest offers and any new services.
Keywords: loyalty programs marketing/promotions social media
January 19, 2012
How is it possible that this month is already more than half over?! I know I took a week off, but still!My much needed vacation was the perfect way to start my new year. I came
Keywords: marketing/promotions public relations salon services