Topic : marketing/promotions

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Jump Aboard the Welcome Wagon

September 14, 2011  | Article

Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.

Keywords: marketing/promotions  

Registration Please

September 6, 2011  | 

I cannot seem to talk my clients into spending 10 minutes to write a positive review for me or the salon on Yelp ... or any other peer-review site it seems. I've posted numerous requests for reviews

Keywords: clients   marketing/promotions  

Year in Review: Marketing/Promotions/Advertising

September 6, 2011  | 

It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working

Keywords: marketing/promotions   networking   public relations   salon services  

Countdown to Premiere Birmingham

September 1, 2011  | 

The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the

Keywords: marketing/promotions   networking   public relations  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

Upscale Nail Bar Commercial

August 9, 2011  | Video

Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.

Keywords: marketing/promotions  

Making a Commercial

August 8, 2011  | 

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to

Keywords: marketing/promotions   public relations  

Forever French Makes It to the Small Screen

August 8, 2011  | News

Kerry Webber, owner of Forever French Nail Systems and the Forever French salons  in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.”  During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.

Keywords: Forever French   marketing/promotions  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Trying Out Groupon Now

July 7, 2011  | 

Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more

Keywords: marketing/promotions   public relations   salon services  

Premiere Orlando: CND Shellac Flash Mob Official Video

June 30, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

Father's Day Special

June 13, 2011  | 

Surprisingly, we have a LOT of men who come to us for manicures and pedicures -- they do not seem to mind all the PINK! And our male clientele is growing each week. So we just

Keywords: clients   marketing/promotions   salon services  

Getting Into the Schools

June 10, 2011  | 

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Keywords: clients   marketing/promotions  

If It's Not Broken, Don't Try to Fix It

June 8, 2011  | 

Have you ever come across something and thought it was a great idea? The past week I've been looking at the marketing strategies in other industries that could be revamped for the salon. Why didn't I

Keywords: marketing/promotions   staff training  

Encyclopedia

A UV top coat goes over either polish or cured acrylic and dries with the aid of a UV light. While not a gel, a UV top coat does have some of the same...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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