Topic : marketing/promotions

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Upscale Nail Bar Commercial

August 9, 2011  | Video

Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.

Keywords: marketing/promotions  

Making a Commercial

August 8, 2011  | 

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to

Keywords: marketing/promotions   public relations  

Forever French Makes It to the Small Screen

August 8, 2011  | News

Kerry Webber, owner of Forever French Nail Systems and the Forever French salons  in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.”  During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.

Keywords: Forever French   marketing/promotions  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Trying Out Groupon Now

July 7, 2011  | 

Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more

Keywords: marketing/promotions   public relations   salon services  

Premiere Orlando: CND Shellac Flash Mob Official Video

June 30, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

Father's Day Special

June 13, 2011  | 

Surprisingly, we have a LOT of men who come to us for manicures and pedicures -- they do not seem to mind all the PINK! And our male clientele is growing each week. So we just

Keywords: clients   marketing/promotions   salon services  

Getting Into the Schools

June 10, 2011  | 

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Keywords: clients   marketing/promotions  

If It's Not Broken, Don't Try to Fix It

June 8, 2011  | 

Have you ever come across something and thought it was a great idea? The past week I've been looking at the marketing strategies in other industries that could be revamped for the salon. Why didn't I

Keywords: marketing/promotions   staff training  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

Keep It Clean: Essential Salon Sanitation

June 6, 2011  | Article

We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.

Keywords: autoclaves   career handbook   disinfection   implement disinfection   marketing/promotions  

How to Market Your Services When You're First Starting Out

June 6, 2011  | Article

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Keywords: business cards   career handbook   marketing/promotions   newbie   web marketing  

“Princess Melissa” Debuts

June 2, 2011  | 

Our Spring festival season is upon us and we have been keeping very busy. "Princess Melissa" made her debut at a recent school festival and was well received. Princess Melissa is my oldest son's girlfriend who

Keywords: clients   marketing/promotions   salon services  

Spread the Word … for Free

May 24, 2011  | Article

If you’re using PolishPro Light-Cured Nail Polish, let clients know. NSI is offering nail professionals free window decals and tent cards featuring its striking new imagery.

Keywords: marketing/promotions   NSI  

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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