Topic : marketing/promotions

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Advertising to the Masses

November 21, 2011  | 

With the launch date getting closer, my advertising wheels are in full motion. The poor little hamster in my head has not had a 10 minute break in months. I have been trying to come up

Keywords: clients   marketing/promotions   public relations   salon services  

Trying Times

November 1, 2011  | 

October was very trying for me. Headaches and sleepless nights. The inspector came out to look at the property we chose...and it failed inspection. The owner was not willing to bring it up to code. (Yes,

Keywords: marketing/promotions   salon decor/design  

Business Plan? Check!

October 24, 2011  | 

The Business Plan is finally finished! After years of adding too much, crumpling the paper, and starting over, the Posh’aah Nail Spa Business Plan is ready. Yay! {Insert happy dance, here.} But now what?As I’ve pranced

Keywords: Makeda   marketing/promotions  

men’s services

October 4, 2011  | Encyclopedia

Keywords: manicures   marketing/promotions   men's services   pedicures  

Great Referrals, Not-So-Great Retail

September 19, 2011  | 

It’s hard to believe I’m at the six month mark in my new location, and it has been an incredible start! This summer really exceeded my expectations for growth, especially since we didn’t get much summer

Keywords: marketing/promotions   retailing  

Jump Aboard the Welcome Wagon

September 14, 2011  | Article

Adrienne Schodtler may be too busy at the salon to reach out personally to each of her new neighbors in the town of Fuquay-Varina, N.C., but Schodtler, owner of Nails by Adrienne, employs a service called New Neighbor to do just that.

Keywords: marketing/promotions  

Registration Please

September 6, 2011  | 

I cannot seem to talk my clients into spending 10 minutes to write a positive review for me or the salon on Yelp ... or any other peer-review site it seems. I've posted numerous requests for reviews

Keywords: clients   marketing/promotions  

Year in Review: Marketing/Promotions/Advertising

September 6, 2011  | 

It's time to review all of Tickled Pink's marketing, promotions, and advertising efforts over the last 12 months. This is something every company should do on a regular basis. You need to know what is working

Keywords: marketing/promotions   networking   public relations   salon services  

Countdown to Premiere Birmingham

September 1, 2011  | 

The countdown starts for the Premiere Birmingham trade show on September 17. Joii and I are going down the Saturday before and plan to attend on Sunday. I am so excited to attend some of the

Keywords: marketing/promotions   networking   public relations  

Should You Be a Groupon Groupie?

August 18, 2011  | Article

Daily deal sites like Groupon, LivingSocial, and countless others allure nail salons to advertise by their amazing reach and lightning-fast response times, but are they worth the pain in the you know what?    

Keywords: advertising/promotions   consumer advertising   customer service   marketing/promotions   web marketing  

Upscale Nail Bar Commercial

August 9, 2011  | Video

Blueprint of a First Year blogger Alica had this commercial shot for her nail salon, Upscale Nail Bar in Griffin, Ga. "The commercial was not just for local television but also to create a professional online presence," she says.

Keywords: marketing/promotions  

Making a Commercial

August 8, 2011  | 

So the past few weeks have been amazing. We shot a commercial for the salon. The commercial was not just for local television but also to create a professional online presence. It can be e-mailed to

Keywords: marketing/promotions   public relations  

Forever French Makes It to the Small Screen

August 8, 2011  | News

Kerry Webber, owner of Forever French Nail Systems and the Forever French salons  in Norwood and Franklin, Mass., received an unexpected phone call. It was from Lindsey Suggs, the art department coordinator for an ABC Family original movie titled “Teen Spirit.”  During the conversation, Suggs explained she was interested in acquiring Webber’s products and posters for a nail salon scene in the movie.

Keywords: Forever French   marketing/promotions  

They Need Professional Help

August 3, 2011  | Article

One way to show your gratitude and give back to the community that supported you, says Tamara Jercha, is to help unemployed individuals in your area.

Keywords: charity   marketing/promotions  

At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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