April 1, 2009
| Article
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
April 1, 2009
| Article
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Keywords: business tools keeping your business competitive marketing/promotions organization promoting your services
April 1, 2009
| Article
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
April 1, 2009
| Article
In the glitzy entertainment destination of South Beach, Fla., a former model’s salons — Lace Nail Lab and Lace Beauty Lab — become high-end neighborhood hangouts.
Keywords: celebrities essie marketing/promotions salon decor/design salon profiles
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions mother's day
February 1, 2009
| Article
Nail salons need to harness the power of the press to help build their businesses.
Keywords: doing nails for photo shoots marketing/promotions On My Mind public relations
February 1, 2009
| Article
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
Keywords: add-on services business tools customer service keeping your business competitive marketing/promotions
January 1, 2009
| Article
Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.
Keywords: advertising/promotions marketing/promotions
January 1, 2009
| Article
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
Keywords: blogs business tools finding/retaining staff marketing/promotions networking
December 1, 2008
| Article
SalonBuilder.com can help you have a fully functioning website running in no time.
Keywords: customer service gift certificates marketing/promotions web marketing websites
December 1, 2008
| Article
Help your business flourish with these must-do tips for instilling your brand in the market place.
Keywords: branding coaching marketing/promotions professional image
December 1, 2008
| Article
’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.
Keywords: business tools charity marketing/promotions professional image
October 1, 2008
| Article
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
Keywords: building your clientele gift certificates holidays marketing/promotions web marketing
October 1, 2008
| Article
Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.
Keywords: communicating with customers marketing/promotions web marketing
October 1, 2008
| Article
When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.
Keywords: advertising/promotions business cards business tools marketing/promotions
