May 1, 2009
| Article
It might be time to offer a short term "stimulus package" to keep your clients' business in this uncertain economy.
Keywords: keeping your business competitive marketing/promotions On My Mind sustainable business
May 1, 2009
| Article
A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.
Keywords: marketing/promotions opening a new salon
May 1, 2009
| Article
At Recess in Los Angeles, owner Nidhi Lal pays more than just lip service to the salon’s eco-conscious reputation. She’s made an offer to clients who might otherwise dispose of their half-empty polish bottles improperly: Bring them into the salon and for every 10 bottles, they will receive a free manicure. For every 15 bottles, they earn a free pedicure.
Keywords: customer service eco-conscious salons marketing/promotions product disposal
May 1, 2009
| Article
The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.
Keywords: marketing/promotions salon decor/design salon parties salon profiles youth marketing
May 1, 2009
| Article
Clients of Illusions Nail Salon in Johnson City, Tenn., get an eyeful when they walk into the salon. Owners Thomasina Alexander and Wendy Allen have decorated the space with a Nail Art Wall of Fame, a framed, regularly updated assortment of 12 of their artistic creations.
Keywords: creating a portfolio marketing/promotions nail art photographing nails promoting your services
May 1, 2009
| Article
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
Keywords: marketing/promotions On the Road promoting your services salon parties salon profiles
April 1, 2009
| Article
Personal and systemic treatment can make for a better connection with customers.
Keywords: Bio Creative Labs marketing/promotions retail merchandising
April 1, 2009
| Article
Learn to say “no thank you” to things that don’t match your goals or you just don’t enjoy. And start saying “yes” to things that are more fun, rewarding, and interesting.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
April 1, 2009
| Article
Having problems getting that bottom drawer shut all the way? Do you have boxes, plastic bins, and show bags filled with unused goodies sitting in odd corners? Do you have a cupboard filled to overflowing with nail products and supplies? If so, it’s time to reorganize.
Keywords: business tools keeping your business competitive marketing/promotions organization promoting your services
April 1, 2009
| Article
Clean up the book? Update client files? Isn’t that like cleaning out the attic — a good idea, but not something you actually get around to? It’s a matter of setting aside the time — your clients will notice and your retention rate might improve.
Keywords: business tools keeping your business competitive marketing/promotions promoting your services work life balance
April 1, 2009
| Article
In the glitzy entertainment destination of South Beach, Fla., a former model’s salons — Lace Nail Lab and Lace Beauty Lab — become high-end neighborhood hangouts.
Keywords: celebrities Essie marketing/promotions salon decor/design salon profiles
March 1, 2009
| Article
Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.
Keywords: advertising/promotions business tools keeping your business competitive marketing/promotions Mother's Day
February 1, 2009
| Article
Nail salons need to harness the power of the press to help build their businesses.
Keywords: doing nails for photo shoots marketing/promotions On My Mind public relations
February 1, 2009
| Article
Clients make a choice every time they open their wallets and spend their hard-earned money in your salon. Make that choice easier with value-added services that cost you little or nothing for the client to enjoy.
Keywords: add-on services business tools customer service keeping your business competitive marketing/promotions
January 1, 2009
| Article
Julie Catalano gets her salon's logo placed on the No. 99 Office Depot Ford driven by NASCAR star Carl Edwards.
Keywords: advertising/promotions marketing/promotions
