Topic : marketing/promotions

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At the Top of Your Game

July 19, 2011  | Article

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Keywords: building your clientele   business building   business tools   client retention   clients  

Trying Out Groupon Now

July 7, 2011  | 

Yes, we are going to be giving Groupon a whirl. We've tried everything else so why not? Groupon now has a new service called Groupon Now, and it gives the business owner more flexibility and more

Keywords: marketing/promotions   public relations   salon services  

Premiere Orlando: CND Shellac Flash Mob Official Video

June 30, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show floor to help promote it's popular Shellac line. NAILS editor Hannah Lee contributed footage shown in this video. To see her full wide-angle version of the production, click here.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

Father's Day Special

June 13, 2011  | 

Surprisingly, we have a LOT of men who come to us for manicures and pedicures -- they do not seem to mind all the PINK! And our male clientele is growing each week. So we just

Keywords: clients   marketing/promotions   salon services  

Getting Into the Schools

June 10, 2011  | 

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Keywords: clients   marketing/promotions  

If It's Not Broken, Don't Try to Fix It

June 8, 2011  | 

Have you ever come across something and thought it was a great idea? The past week I've been looking at the marketing strategies in other industries that could be revamped for the salon. Why didn't I

Keywords: marketing/promotions   staff training  

CND Brings a Flash Mob to Premiere Orlando Beauty Show

June 7, 2011  | Video

On Sunday, June 5, 2011 at the Premiere Orlando Beauty Show, CND orchestrated this amazing flash mob in the main foyer of the show to help promote it's popular Shellac line.

Keywords: CND   marketing/promotions   Premiere Orlando   tradeshows   web marketing  

Keep It Clean: Essential Salon Sanitation

June 6, 2011  | Article

We all need to make a concerted effort to help shift the public’s negative views of nail salons. Your station, pedicure chair, and implements must be cleaned before each client. And the thing is, it’s not that difficult to follow standard procedures. Here, we’ve included a checklist of the basics you should be following.

Keywords: autoclaves   career handbook   disinfection   implement disinfection   marketing/promotions  

How to Market Your Services When You're First Starting Out

June 6, 2011  | Article

You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.

Keywords: business cards   career handbook   marketing/promotions   newbie   web marketing  

“Princess Melissa” Debuts

June 2, 2011  | 

Our Spring festival season is upon us and we have been keeping very busy. "Princess Melissa" made her debut at a recent school festival and was well received. Princess Melissa is my oldest son's girlfriend who

Keywords: clients   marketing/promotions   salon services  

Spread the Word … for Free

May 24, 2011  | Article

If you’re using PolishPro Light-Cured Nail Polish, let clients know. NSI is offering nail professionals free window decals and tent cards featuring its striking new imagery.

Keywords: marketing/promotions   NSI  

One More Reason to Keep Your Card

May 24, 2011  | Article

There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.

Keywords: business cards   marketing/promotions  

Calling All Clients! (67 Ways to Fill Your Chair in 6 Months)

May 20, 2011  | Article

You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.

Keywords: career handbook   marketing/promotions   newbie  

Finding You

May 16, 2011  | 

Just to continue on the theme a little here, aside from Facebook updating, what about all the other free marketing venues that are available? Every day I encounter another nail tech (or two or three or a

Keywords: marketing/promotions  

Then Why Bother?

May 13, 2011  | 

I just don't get it. Why do you even have a Facebook page for your business? I mean, maybe not you, but enough of you out there to make me wonder?The thing is, right now there

Keywords: marketing/promotions  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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