May 24, 2011
There could hardly be a more appropriate business card for a nail tech than Live Industry’s Nail File Card. It’s just what is sounds like — a business card that does double-duty as a nail file.
Keywords: business cards marketing/promotions
May 20, 2011
You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.
Keywords: career handbook marketing/promotions newbie
May 16, 2011
Just to continue on the theme a little here, aside from Facebook updating, what about all the other free marketing venues that are available? Every day I encounter another nail tech (or two or three or a
May 13, 2011
I just don't get it. Why do you even have a Facebook page for your business? I mean, maybe not you, but enough of you out there to make me wonder?The thing is, right now there
May 13, 2011
I've spent a lot of time making upgrades to the salon. It's funny what a few do-it-yourself projects around the salon can change. I am huge fan of HGTV, and I'm always looking for ideas and
Keywords: marketing/promotions networking salon decor/design
May 12, 2011
A portfolio is a collection of photos of your work to show prospective employers or agencies.
Keywords: creating a portfolio marketing/promotions
May 12, 2011
Social media (or social networking) encompasses all interactive websites, like Facebook, that allow users to virtually connect with each other, maintain relationships, and update with personal items like photos.
Keywords: Facebook marketing marketing/promotions Nail Art Gallery networking social media
April 27, 2011
“I don’t charge for nail art,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis. “Of all the services we can offer, it’s the least expensive for us. Nail art paint and polish is inexpensive and application only involves a little bit of our time.”
Keywords: handpainted nail art marketing/promotions nail art
April 21, 2011
A press release is one of the easiest and most cost-effective ways of getting your message out when you have a business announcement.
Keywords: consumer marketing consumer press marketing/promotions media coverage
April 20, 2011
I've just finished my fourth week in the new studio, and it’s been going better than I ever expected! I've been so busy taking care of clients, learning new software, and handling retail that I haven’t
Keywords: clients marketing/promotions retailing salon services
April 20, 2011
Take advantage of the increased demand for double services and your salon could gain the reputation of being the go-to place to meet for coffee, drinks, even dinner and a movie.
Keywords: couples services marketing/promotions mommy and me manicures Mother's Day Mother's Day promotions
April 19, 2011
One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.
Keywords: marketing/promotions Mother's Day Mother's Day promotions nail art seasonal nail art
April 4, 2011
Listening to business owners often starts grating on your nerves. It seems that their cups are always either half empty or overflowing; business is either terrible or too good. They never seem to be happy. I rub
March 31, 2011
So I've weighed my options and come to a business decision. We are going natural. I've chosen to start only doing natural nail care. What made me come to this decision? A number of things:1. Since
Keywords: clients marketing/promotions networking salon services
March 30, 2011
Owning your own business in today's tough economy has both ups and downs. And with new salons popping up everywhere it's becoming increasingly important for salon owners to think of new ways to generate income and
Keywords: marketing/promotions salon services