January 1, 2009
| Article
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
Keywords: blogs business tools finding/retaining staff marketing/promotions networking
December 1, 2008
| Article
SalonBuilder.com can help you have a fully functioning website running in no time.
Keywords: customer service gift certificates marketing/promotions web marketing websites
December 1, 2008
| Article
Help your business flourish with these must-do tips for instilling your brand in the market place.
Keywords: branding coaching marketing/promotions professional image
December 1, 2008
| Article
’Tis the season for giving. Use your salon’s clout and expertise to give back to the community with these easy ideas.
Keywords: business tools charity marketing/promotions professional image
October 1, 2008
| Article
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
Keywords: building your clientele gift certificates holidays marketing/promotions web marketing
October 1, 2008
| Article
Through its website, SignatureB Communications works with salon and spa owners to create customized, branded stationery that serves as the basis for a wide variety of marketing activities, including client newsletters.
Keywords: communicating with customers marketing/promotions web marketing
October 1, 2008
| Article
When Colleen VanDurme designed business cards for her own nail business, another venture designing salon marketing materials for others took off.
Keywords: advertising/promotions business cards business tools marketing/promotions
October 1, 2008
| Article
Graphic design can make or break the image of a nail salon. Whether or not you have a consciously crafted image, your nail salon’s brand is expressed through the look of your salon materials.
Keywords: building your clientele business tools keeping your business competitive logo marketing/promotions
October 1, 2008
| Article
We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
Keywords: customer service marketing/promotions professional consultants retail boutique items retailing
September 14, 2008
| News
Birmingham, Ala.-based tech Arnisha “Phyne’sse” Morrow was featured in the Birmingham News for her nail expertise.
Keywords: marketing/promotions
September 1, 2008
| Article
“The award-winning M&M Nails and Wellness Center is currently holding auditions for a dream team member,” reads salon owner Maisie Dunbar’s recruitment postcard. “I send it out to schools as well as names I get from beauty business search engines,” she says.
Keywords: hiring nail technicians Maisie Dunbar marketing/promotions recruiting
September 1, 2008
| Article
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Keywords: advertising/promotions marketing/promotions opening a new salon
August 1, 2008
| Article
What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!
Keywords: business combatting burnout marketing/promotions preventing burnout professional advancement
July 1, 2008
| Article
Salon owners from some of the coldest parts of the U.S. and Canada offer their advice on how to coax those feet back out to enjoy satisfying winter pedicures.
Keywords: cold weather promotions customer service marketing/promotions seasonal services Signature Services
July 1, 2008
| Article
Becoming a household name is important for any business -- salons included. The winner and finalists in our Best Salon Brand contest prove they have what it takes to build a strong brand. From interesting logos to unique promotional materials such as pocket mirrors and brushes, these salons prove that consistency can build brand loyalty.
Keywords: business marketing/promotions
