Topic : marketing/promotions

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Mother’s Day Promotions

April 19, 2011  | Article

One of the best holidays to entice clients in the door, Mother’s Day offers special opportunities for not only pampered mothers but maybe even doting sons and daughters as well.   

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   nail art   seasonal nail art  

Not That I'm Bragging

April 4, 2011  | 

Listening to business owners often starts grating on your nerves. It seems that their cups are always either half empty or overflowing;  business is either terrible or too good. They never seem to be happy. I rub

Keywords: marketing/promotions  

Natural Nail Care, Go For It!

March 31, 2011  | 

So I've weighed my options and come to a business decision. We are going natural. I've chosen to start only doing natural nail care. What made me come to this decision? A number of things:1. Since

Keywords: clients   marketing/promotions   networking   salon services  

Think Outside the Box

March 30, 2011  | 

Owning your own business in today's tough economy has both ups and downs. And with new salons popping up everywhere it's becoming increasingly important for salon owners to think of new ways to generate income and

Keywords: marketing/promotions   salon services  

New Facebook Page and Other Salon Marketing Strategies

March 29, 2011  | 

These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook

Keywords: clients   marketing/promotions   networking   salon services  

Facebook Your Way to a Full Book

March 29, 2011  | Article

There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.

Keywords: Facebook marketing   marketing/promotions   web marketing  

On My Mind: Neighbors: Strangers or Friends?

March 25, 2011  | Article

It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.

Keywords: business building   coaching   marketing/promotions   networking   On My Mind  

Let Action Bag Handle Your Graphics

March 20, 2011  | News

With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.

Keywords: business cards   business tools   marketing/promotions  

Use Mobile Marketing to Drive Traffic

March 19, 2011  | Article

Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.

Keywords: marketing/promotions  

Hiring a Marketing Firm

March 16, 2011  | 

I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a

Keywords: clients   marketing/promotions   networking   staff training  

Q & A: Co-Marketing with Other Businesses

March 15, 2011  | 

I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business

Keywords: marketing/promotions   networking   Q&A  

Princess Spa Parties a Hit

March 3, 2011  | 

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

Keywords: clients   marketing/promotions   networking   public relations  

Get Your Clients to Wear More Nail Art

February 25, 2011  | Article

As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.

Keywords: handpainted nail art   marketing/promotions   nail art   winter promotions  

Help Your Clients Help Themselves

February 25, 2011  | Article

Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea

Keywords: marketing/promotions  

Massive Promotions and Mobile Services Launch

February 17, 2011  | 

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Keywords: marketing/promotions   salon services  

Encyclopedia

Beau's lines are linear depressions that occur crosswise (transverse) in the fingernail; they can occur after illness, trauma to the nail, and with ma...
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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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