Topic : marketing/promotions

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New Facebook Page and Other Salon Marketing Strategies

March 29, 2011  | 

These last few weeks I've focused on getting new promotional materials done for my business and getting my name out into the general public. My website has been fully updated, and I have a new Facebook

Keywords: clients   marketing/promotions   networking   salon services  

Facebook Your Way to a Full Book

March 29, 2011  | Article

There are more than 500 million people on Facebook. Increase awareness of your salon and get new clients in your doors with smartly written Facebook advertising campaigns. We’ll show you how.

Keywords: Facebook marketing   marketing/promotions   web marketing  

On My Mind: Neighbors: Strangers or Friends?

March 25, 2011  | Article

It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.

Keywords: business building   coaching   marketing/promotions   networking   On My Mind  

Let Action Bag Handle Your Graphics

March 20, 2011  | News

With Action Bag Company’s Custom Stationery line, nail techs can create their own sophisticated, professional-looking marketing materials.

Keywords: business cards   business tools   marketing/promotions  

Use Mobile Marketing to Drive Traffic

March 19, 2011  | Article

Peekaboo Mobile is a free smartphone app that enables the user to pull up a map on her screen that shows all businesses within 50 miles of her current location that are offering some type of immediate offer.

Keywords: marketing/promotions  

Hiring a Marketing Firm

March 16, 2011  | 

I have hired a marketing company, Proprietor's Market, to represent the salon and do outreach marketing for me. We are working together to build on the brand that I've already started with. Proprietor's Market is a

Keywords: clients   marketing/promotions   networking   staff training  

Q & A: Co-Marketing with Other Businesses

March 15, 2011  | 

I just wanted to know how you set up appointments with other businesses to market yours. I have put in paper specials, coupons, and fliers for my salon. Thank you.DottyHi Dotty,When I come across a business

Keywords: marketing/promotions   networking   Q&A  

Princess Spa Parties a Hit

March 3, 2011  | 

January and February have been extremely slow months for us. Being sick for most of January and February, I saw how important it is to have techs working for me who are reliable and able to

Keywords: clients   marketing/promotions   networking   public relations  

Get Your Clients to Wear More Nail Art

February 25, 2011  | Article

As many techs struggle to get clients to take the plunge and dare to wear art on their nails, Tara Deck, owner of Tara Lea Esthetics in Chetwynd, British Columbia, Canada, can boast that 85% of her clientele wear nail art all the time. She credits her success with creating unique designs for each individual.

Keywords: handpainted nail art   marketing/promotions   nail art   winter promotions  

Help Your Clients Help Themselves

February 25, 2011  | Article

Choose one day a week or one day a month for a do-it-yourself workshop — facials, manicures, pedicures, makeup application, cut your own bangs — you get the idea

Keywords: marketing/promotions  

Massive Promotions and Mobile Services Launch

February 17, 2011  | 

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Keywords: marketing/promotions   salon services  

Consistent Branding Pays Off

February 4, 2011  | 

It's never been so evident to me how important branding is until now. I've always known it’s good for business, and I've always been consistent with my logo usage with any business I've owned (particularly the

Keywords: marketing/promotions  

From the Pros: Do-It-Yourself PR Kits

January 31, 2011  | Article

The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.

Keywords: advertising/promotions   marketing/promotions   public relations   social media  

Journal for Success

January 18, 2011  | 

Last week the weather changed all of my plans (and everyone else’s in the state of Georgia). We were hit with a snow and ice storm that had everyone homebound for at least three days. (Some people

Keywords: clients   marketing/promotions   networking  

Happy Business New Year!

January 6, 2011  | 

Happy New Year everyone! I am so excited about the business success that comes with a new year. I have taken the time to sit down and write down my plans for 2011.1. Plan an event

Keywords: marketing/promotions   networking  

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Market Research

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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