Topic : Mother's Day

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Retail Boutique: Princess Accessories

March 2, 2011  | Article

Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.

Keywords: mommy and me manicures   Mother's Day   retail boutique items   retail merchandising   youth marketing  

Mother's Day Nail Art

November 22, 2010  | Photo Gallery

NAILS has collected some inspired nail art from talented techs to represent some common mother stereotypes. These tips represent the spirit of four specific kinds: the sports mom, the stay-at-home mom, the working mom, and the rock star mom.

Keywords: handpainted nail art   Mother's Day   nail art   special occasion nails  

Mother-Daughter Nail Art

November 22, 2010  | Photo Gallery

Six talented nail artists present their designs to help moms and their daughters bond.  Whether your clients are mother/daughter duos who love to look the same or would rather express their individuality we’ve got something for you to choose from.

Keywords: handpainted nail art   holidays   mommy and me manicures   Mother's Day   nail art  

Mother's Day Nail Art Designs

November 22, 2010  | Photo Gallery

Ten nail artists say “thank you” to moms everywhere.

Keywords: 3-D nail art   holidays   Mother's Day   nail art   special occasion nails  

Pregnancy and the Nail Tech

June 1, 2010  | Article

As a nail tech, you spend a large part of the day surrounded by chemicals. Now that you’re pregnant, is there anything that needs to change?

Keywords: chemicals   Mother's Day   working while pregnant  

How to Bring the Party to the Kids

June 1, 2010  | Article

“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”

Keywords: mobile salons   mommy and me manicures   Mother's Day   youth marketing  

Massage Pregnant Pedicure Clients With Caution

May 1, 2010  | Article

A massage might seem just the thing to bring relief to pregnant clients’ swollen feet and legs, but there are acupressure points around the lower legs and feet that, when aggressively worked, can bring on contractions.

Keywords: feet   massage   Mother's Day   pedicures   pregnant clients  

Seven Ways to Market to Seniors

November 1, 2009  | Article

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Keywords: elderly clients   keeping your business competitive   Mother's Day   niche marketing   special needs clients  

Retail Boutique: Bath Goodies

June 1, 2009  | Article

Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.

Keywords: bath salts   Mother's Day   organic products   retail boutique items   retailing  

Pregnant Clients: Essential Oils to Avoid

April 1, 2009  | Article

It's hard to believe that the practice of aromatherapy could be harmful to a pregnant client.

Keywords: aromatherapy   client health   Mother's Day   pregnant clients  

The Nitty Gritty Guide to Marketing Your Salon

March 1, 2009  | Article

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.

Keywords: advertising/promotions   business tools   keeping your business competitive   marketing/promotions   Mother's Day  

Tiny Tootsies: Grow Your Base With Kids

November 1, 2008  | Article

The kiddie and teen demographic for money-making potential is anything by tiny.

Keywords: building your clientele   children's services   mommy and me manicures   Mother's Day   niche marketing  

A+ Nail Art for Mother's Day

May 1, 2007  | Photo Gallery

NAILS gave a talented class of veteran nail artists a May assignment typical for many kids: make a piece of art that is dedicated to your mother. Although they’re not in elementary school anymore, these children created artwork their moms are sure to be proud of.

Keywords: Mother's Day   Mother's Day nail art  

Chasing Mommy

May 1, 2006  | Article

Mother’s Day is coming soon and bringing with it great opportunity for salons to reach out to moms. Cross-marketing with other businesses and e-mail campaigning are just some of the ways salon owners get their gift certificates out and new clients in.

Keywords: marketing/promotions   Mother's Day   Mother's Day promotions   niche marketing  

My Other Life: She's a Model Nail Tech

May 1, 2004  | Article

Like her mother before her, Nichol Robello is a nail tech and a model.

Keywords: Mother's Day   My Other Life   working with family  

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