June 1, 2010
| Article
The fourth-annual Northwest Nailtechs Networking Retreat will be held just outside of Seattle on Vashon Island, Wash., October 15-19. Enjoy a beautiful, relaxing, oceanfront setting while attending a tradeshow, classes, seminars, private workshops, competitions, and keynote presentations by Vicki Peters and Millie Haynam.
Keywords: continuing education networking
May 1, 2010
| Article
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
Keywords: adding new services building your clientele continuing education expanding your services Hannah Lee
May 1, 2010
| Article
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
Keywords: business marketing/promotions networking social media
March 15, 2010
| Video
See what a typical Networking day entails.. lots of hands on, one-on-one, products demos, speaking to some of the top educators in the industry, up close and personal.. get to know other local techs and discuss business ideas with them.
Keywords: Debbie Doerrlamm networking tradeshows
March 1, 2010
| Article
Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.
Keywords: building your clientele cosmetology schools education finding a job learning new techniques
February 1, 2010
| Article
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
Keywords: blogs business tools networking social media web marketing
February 1, 2010
| Article
Less formal than a class or networking event, “practice parties” provide an opportunity for nail techs to experiment with new products and techniques, build friendships and professional bonds, and remember how much they love doing nails.
Keywords: networking
December 1, 2009
| Article
I'm pretty excited to be almost done with the year 2009. It has been a rough year for magazines and the beauty business.
Keywords: economy Hannah Lee industry research networking New Year's
September 1, 2009
| Article
You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
Keywords: advertising/promotions educating clients networking OPI Products public relations
July 1, 2009
| Product
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
Keywords: building your clientele business building marketing/promotions networking promoting your services
January 1, 2009
| Article
Nail friends, who are techs that we meet through the course of our work lives, truly understand each other. Meet my nail friends.
Keywords: business building networking tradeshows
January 1, 2009
| Article
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
Keywords: blogs business tools finding/retaining staff marketing/promotions networking
November 1, 2008
| Article
Social and arty networking site worth checking out.
Keywords: nail art networking websites
November 1, 2008
| Article
Online networks for nail techs are a great resource for help, and an engaging place to share information.
Keywords: networking websites
October 1, 2008
| Article
Open up your Internet browser of choice and add these websites to your Favorites list for perusing in your downtime. From forums to how-tos, these sites have you covered in the nail department.
Keywords: continuing education networking websites to watch
