January 25, 2012
NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.
Keywords: adding new services Hannah Lee On My Mind promoting your services retailing
January 1, 2012
In a special guest column, salon owner, nail tech, and NAILS blogger Maggie Franklin urges more nail techs to share their knowledge with others.
Keywords: continuing education Maggie Franklin networking On My Mind
November 18, 2011
NAILS editor Hannah Lee remembers Steve Jobs and urges nail techs to take his 1997 "Think Different" ad campaign to heart.
Keywords: Hannah Lee nail art On My Mind
November 16, 2011
NAILS editor Hannah Lee lists the things she's thankful for at work.
Keywords: On My Mind work life balance
September 9, 2011
I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.
Keywords: blogs consumer concerns consumer marketing consumer press consumer product brands
July 21, 2011
As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.
Keywords: Facebook marketing On My Mind social media web marketing
June 24, 2011
Sure, human trafficking might not be a subject you expect to see in the pages of NAILS, but it is happening in some nail salons right here in the United States. And thanks to one New York-based salon owner who is shedding light on the sad situation, maybe as an industry we can take a stand and do something about it.
Keywords: nail techs doing good On My Mind working safely
May 20, 2011
Career Handbook managing editor Sree Roy shares some way new nail techs can get ahead in the nail industry by taking advantage of new technologies.
Keywords: career handbook newbie On My Mind
May 19, 2011
We’re all pretty excited about Katie Cazorla’s new nail salon-focused reality show that’s premiering later this month (all the details are in our cover story here). After years of reality shows on everything from hoarders to bridezillas, it’s validating to finally have a reality show all of our own.
Keywords: Katie Cazorla media coverage Nail Files On My Mind TV Guide Network
April 19, 2011
As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.
Keywords: cancer client health customer service Mother's Day On My Mind
March 25, 2011
It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.
Keywords: business building coaching marketing/promotions networking On My Mind
March 7, 2011
I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?
Keywords: client relationships customer service Hannah Lee On My Mind
January 13, 2011
Editor Hannah Lee discusses the magazine's new website.
Keywords: NAILS Magazine On My Mind websites
December 1, 2010
As we approach the end of 2010, I am making a mental checklist. How was this year? Did I accomplish the things I set out to do? Did I enjoy myself while doing so? What am I looking forward to (or dreading) for next year?
Keywords: On My Mind stress-free holidays
September 1, 2010
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
Keywords: building your clientele client issues clients customer service Hannah Lee