Topic : On My Mind

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On My Mind: Nails Are a Universal Language

June 20, 2012  | Article

All over the world nails bring people together. Editor Hannah Lee discovers, while in Switzerland and Germany, that nails can be a universal language.

Keywords: German nail industry   Hannah Lee   international   On My Mind   Swiss nail industry  

Beauty Forum Swiss: Swiss NailArt

March 7, 2012  | 

This past weekend I was lucky enough to attend the Beauty Forum Swiss in Zurich, Switzerland. While the show is much smaller than many U.S. shows, the nail area really was the star. The first thing

Keywords: Hannah Lee   On My Mind   tradeshows  

On My Mind: Use the “Nail Polish Index” to Your Advantage

January 25, 2012  | Article

NAILS editor Hannah Lee discusses the effect of the "nail polish index" and how your salon can get in on the action.

Keywords: adding new services   Hannah Lee   On My Mind   promoting your services   retailing  

On My Mind: Collective Thinking

January 1, 2012  | Article

In a special guest column, salon owner, nail tech, and NAILS blogger Maggie Franklin urges more nail techs to share their knowledge with others.

Keywords: continuing education   Maggie Franklin   networking   On My Mind  

On My Mind: Think Different

November 18, 2011  | Article

NAILS editor Hannah Lee remembers Steve Jobs and urges nail techs to take his 1997 "Think Different" ad campaign to heart.

Keywords: Hannah Lee   nail art   On My Mind  

On My Mind: What I'm Thankful For...

November 16, 2011  | Article

NAILS editor Hannah Lee lists the things she's thankful for at work.

Keywords: On My Mind   work life balance  

On My Mind: Move Over, Bloggers!

September 9, 2011  | Article

I’m getting kind of tired of all these consumer bloggers online who are just infatuated with nail polish and post endlessly about polish and doing their own nails. I mean, sure, they probably help increase the awareness of nail care and new products (mostly polish), but I think it’s time for those of us on the professional side of the nail world to take back our place in the pecking order.

Keywords: blogs   consumer concerns   consumer marketing   consumer press   consumer product brands  

On My Mind: Your (Social Media) Presence Is Required

July 21, 2011  | Article

As a salon owner or nail technicians if you aren’t participating in some sort of social media effort, I’m afraid to say you are in danger of being left behind. Staying “linked in” online has to become part of your job as well.

Keywords: Facebook marketing   On My Mind   social media   web marketing  

On My Mind: Is Human Trafficking a Nail Industry Issue?

June 24, 2011  | Article

Sure, human trafficking might not be a subject you expect to see in the pages of NAILS, but it is happening in some nail salons right here in the United States. And thanks to one New York-based salon owner who is shedding light on the sad situation, maybe as an industry we can take a stand and do something about it.

Keywords: nail techs doing good   On My Mind   working safely  

Use Technology to Your Advantage

May 20, 2011  | Article

Career Handbook managing editor Sree Roy shares some way new nail techs can get ahead in the nail industry by taking advantage of new technologies.

Keywords: career handbook   newbie   On My Mind  

On My Mind: Lights, Camera, Nails!

May 19, 2011  | Article

We’re all pretty excited about Katie Cazorla’s new nail salon-focused reality show that’s premiering later this month (all the details are in our cover story here). After years of reality shows on everything from hoarders to bridezillas, it’s validating to finally have a reality show all of our own.

Keywords: Katie Cazorla   media coverage   nail files   On My Mind   TV Guide Network  

On My Mind: A Personal Story About Personal Touch

April 19, 2011  | Article

As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.

Keywords: cancer   client health   customer service   Mother's Day   On My Mind  

On My Mind: Neighbors: Strangers or Friends?

March 25, 2011  | Article

It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.

Keywords: business building   coaching   marketing/promotions   networking   On My Mind  

On My Mind: Creating Client Loyalty

March 7, 2011  | Article

I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?

Keywords: client relationships   customer service   Hannah Lee   On My Mind  

On My Mind: Welcome to the Brand-New NailsMag.com

January 13, 2011  | Article

Editor Hannah Lee discusses the magazine's new website.

Keywords: NAILS Magazine   On My Mind   websites  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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