October 1, 2009
| Article
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
Keywords: customer service Facebook marketing opening a new salon salon profiles social media
June 1, 2009
| Article
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
May 1, 2009
| Article
A likeable salon name can make a powerful emotional connection with your clientele, which makes it easy to remember and generates buzz, says Alexandra Watkins, chief innovation officer of Eat My Words. “The more memorable your name and the more people talk about it, the less advertising you have to do,” she says.
Keywords: marketing/promotions opening a new salon
March 1, 2009
| Article
Julie Nguyen, owner and founder of Blu Water Day Spa, has plenty of experience in the beauty industry. Coming to the United States when she was 16 and building on the beauty training she received in Vietnam, she worked in hair, then nails and cosmetics, and was quickly able to purchase her own salon.
Keywords: add-on services business charity natural nail care opening a new salon
March 1, 2009
| Article
Managing editor Sree Roy visits ROB|B: An OPI Concept Salon on opening day.
Keywords: eco-conscious salons LEED-certified opening a new salon
February 1, 2009
| Article
If you think salon ownership is easy, take this quiz before you make the leap.
Keywords: opening a new salon opening your own salon owner issues reader surveys sustainable business
October 1, 2008
| Article
It’s easy to see the benefits of a partner in our personal and social lives — but are there benefits to a partner in business? An LLC might be a better way to structure your business.
Keywords: business tools finance opening a new salon staff management
October 1, 2008
| Article
Managing Editor Sree Roy says, " As a new resident of Long Beach’s Belmont Shore neighborhood, I’m frequently asked for my nail salon recommendation. I'm happy to say I finally have an answer."
Keywords: boutique nail salon nails-only salons On the Road opening a new salon pedicures
September 1, 2008
| Article
To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Keywords: advertising/promotions marketing/promotions opening a new salon
September 1, 2008
| Article
Two services each in two different salons for these two NAILS editors.
Keywords: add-on services full-service salons On the Road opening a new salon salon atmosphere
March 1, 2008
| Article
A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.
Keywords: business tools opening a new salon professional image
March 1, 2008
| Article
A name is the first impression a salon makes on a client, and every name (no matter how clever or generic) says something about that salon. Some names are spontaneous acts of inspiration, while others are mulled over for months on end between family and friends. But every owner feels some sort of bond with her own salon’s name, and each has a story about how it came about.
Keywords: business opening a new salon
September 1, 2007
| Article
As if Cabo doesn’t already sell itself, now there’s one more reason to head there for your next vacation — HIVE Salon + Spa. Located on the grounds of the One & Only Palmilla hotel in Los Cabos, Mexico, HIVE has locals and tourists alike swarming to this hot spot.
Keywords: international opening a new salon salon profiles Signature Services
June 1, 2007
| Article
Opening your first salon can be the most exciting time of your life — and the most challenging. Follow along as salon owner blogger Robbie Schaeffer applies for construction permits, decides of design details, and starts the hiring process.
Keywords: hiring nail technicians opening a new salon OPI Products salon decor/design
January 1, 2007
| Article
Opening your first salon can be the most exciting time of your life — but it can also be the most challenging. Robbie Schaeffer lets you in on the trials and tribulations of opening Rob|b: An OPI Concept Salon.
Keywords: blogs opening a new salon OPI Products