May 3, 2010
| Photo Gallery
From January 30 through February 1, 40,000 beauty professionals attended ISSE, up 21% from 2009 and breaking the show’s all-time attendance records. The show featured 397 exhibitors, which is up 3% from 2009.
April 30, 2010
Teen Vogue went through 159,000 reader entries of beauty favorites and names the best of the best. In polish, the winner was OPI , and the mag features OPI Nail Lacquer in Breathe Life.
Teen Vogue's April issue suggests matching bubblegum pink polish with blues of all hues.
Real Simple magazine suggests sophisticated lavender nails of different hues and a polish accelerator for a quick, mess-free dry.
O, The Oprah Magazine, says a good way to get over the winter blues is brightly colored toenails peeking out of a pair of sandals.
Switch from deep red to bright red for the spring, says Allure Magazine. Featured polish color is OPI Nail Lacquer in Big Apple Red.
Elle's April issue features photo shoots with makeup guru and includes nail colors from OPI.
April 20, 2010
OPI’s new Hong Kong Collection has 12 shades inspired by the fashion-forward city of the east.
April 1, 2010
If you’re looking to add a nice finishing touch to any nail look, a UV gel top coat can be a great way to cap off the enhancement with a protective and high-gloss coating.
March 15, 2010
OPI executive VP and artistic director Suzi Weiss-Fischmann talks to NAILStv's Sree Roy about fashion trends, the naming of polish colors, and her beauty blog.
March 8, 2010
Self's March issue highlights OPI's new Alice in Wonderland-themed nail colors, out in time for Tim Burton's movie.
March 5, 2010
Elle's March issue includes a Spring photo shoot of new objects of desire. On the model's nails: OPI Nail Lacquer in You Don't Know Jacques!
Debroah Lippman used a hot melon shade on the nails of a Zac Posen model, while a white base coat under yellow polish brings out the fluorescence on a Rag & Bone model, as reported in Elle's March issue.
March 1, 2010
Vivienne Tam's eye-catching butterfly notebooks were seen on the runway, and OPI's Hong Kong colors are now available on Dell laptops.
March 1, 2010
OPI’s Axxium Soak Off Gel Lacquers come in a number of fan-favorite OPI polish colors and are easily applied and soaked off. The gels are perfect for busy women that demand long-lasting color, and best of all, toes can go straight into shoes immediately.
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