November 1, 1997
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“I was very nervous because I knew I would be representing OPI so there was pressure as well as a challenge,' says Tracey Revis about her first NAILS cover shoot. “I'm a total perfectionist—it's never good enough. You can never be too good because there's so much more to learn.”
Keywords: Behind the Scenes celebrity nail techs doing nails for photo shoots OPI Products Tracey Revis
October 1, 1997
| Article
Keywords: Nicole by OPI OPI Products
October 1, 1997
| Article
Christopher Truong recently became an educator for OPI Products because he says many nail technicians need help with certain skills, especially when it comes to proper product application.
Keywords: Behind the Scenes nail competitors OPI Products salon chains Top 25 Competitors
August 1, 1997
| Article
A legendary bash was held in honor of George Schaeffer's 50th birthday.
Keywords: George Schaeffer OPI Products
April 1, 1997
| Article
“Studying the Japanese language is a lot easier for me than Spanish was,” Nadine Galli, who attends a Japanese university twice a week. Now, even her interpreter wants to learn how to do nails.
Keywords: Japanese culture OPI Products
January 1, 1997
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Keywords: OPI Products polish
January 1, 1997
| Article
Keywords: consumer advertising OPI Products
December 1, 1996
| Article
Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.
Keywords: nail biting nail injuries OPI Products special needs clients
August 1, 1996
| Article
Clean up discolored nails quickly and easily
Keywords: acrylic troubleshooting OPI Products
August 1, 1996
| Article
OPI announced its new fall polish colors, called the Rocky Mountain Nail Lacquer Collection
Keywords: OPI Products polish
April 1, 1996
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Keywords: OPI Products
February 1, 1996
| Article
Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
Keywords: CND OPI Products retail merchandising Star Nail Products Ulta
December 1, 1995
| Article
Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.
Keywords: CND consumer advertising OPI Products Orly Star Nail Products
September 1, 1995
| Article
This first patent was granted on the design of and technology used in the lamp’s bulbs.
Keywords: gels OPI Products patents UV lights
August 1, 1995
| Article
When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.
Keywords: AII Alpha 9 distribution George Schaeffer Jan Arnold