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Topic : OPI Products

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OPI Expands Advertising Horizons

January 1, 1997  | Article

Keywords: consumer advertising   OPI Products  

Psychology of a Nail Biter

December 1, 1996  | Article

Rebecca Byrne was passing a nail salon in the local mall when an idea popped into her head. Stopping, she gathered the courage and went in to ask the nail technician if she could put acrylics on her bitten-down nails to help her grow them out.

Keywords: nail biting   nail injuries   OPI Products   special needs clients  

Tip of the Month: Cleaning Dirty Nails

August 1, 1996  | Article

Clean up discolored nails quickly and easily

Keywords: acrylic troubleshooting   OPI Products  

OPI Goes EAST With the Rockies

August 1, 1996  | Article

OPI announced its new fall polish colors, called the Rocky Mountain Nail Lacquer Collection

Keywords: OPI Products   polish  

OPI Takes On The World

April 1, 1996  | Article

Keywords: OPI Products  

Salon Superstores: How Much Is Too Much?

February 1, 1996  | Article

Beauty superstores such as Ulta3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.

Keywords: CND   OPI Products   retail merchandising   Star Nail Products   Ulta  

Capturing the Cosmo Girl

December 1, 1995  | Article

Consumer advertising by professional manufacturers is bringing welcome attention -- and credibility -- to salon brands.

Keywords: CND   consumer advertising   OPI Products   Orly   Star Nail Products  

OPI’s MicroBond Lamp Awarded U.S. Patent

September 1, 1995  | Article

This first patent was granted on the design of and technology used in the lamp’s bulbs.

Keywords: gels   OPI Products   patents   UV lights  

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

August 1, 1995  | Article

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Keywords: AII   Alpha 9   distribution   George Schaeffer   Jan Arnold  

A Show of Hands for Gels

June 1, 1995  | Article

Light-cured gels often have been described as a pre-mixed, liquid form of acrylic. Not true, say chemists, who explain here what gels are made of and how they work.

Keywords: Cosmic Nail   Doug Schoon   gels   IBD   NSI  

Top Coats: The Crowning Glory

May 1, 1995  | Article

Nail technician want to dry polish fast, showcase it with a glossy shine, and preserve it with a durable finish. Can a top coat do all this?

Keywords: Creative Nail Design   fast dry top coats   how products are made   NSI   OPI Products  

Tremendous Nail Market Down Under

January 1, 1995  | Article

Keywords: international   OPI Products  

OPI's Consumer Advertising Campaign Brings Customers Into Salons

September 1, 1993  | Article

Keywords: consumer advertising   George Schaeffer   OPI Products  

From Great Idea to Best-Selling Product: What manufacturers go through to bring a product to market.

March 1, 1993  | Article

A behind the scenes look at how products are developed.

Keywords: Calvert   Creative Nail Design   Develop 10   European Touch   Galaxy Nail Products  

Extend Your Service Menu With Gels

January 1, 1991  | Article

Today's gel systems combine flexibility, strength, and plenty of profit potential

Keywords: chemical safety   colored gels   Dubunne   European Touch   Four Nails of Minnesota  

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Market Research

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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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