December 15, 2014
Essie invites you to its house of color and wishes you a happy holiday season.
Keywords: Essie nail polish polish
November 27, 2014
The perfect retail offering for doting moms or gift-giving relatives, mommy&me nail polish sets from Ella+Mila contain one “mommy” polish bottle (16 ml) and one “me” polish bottle (7 ml).
Keywords: Ella+Mila polish retail merchandising
November 26, 2014
Self's November 2014 issue lets us know when to go bold with fresh fall shades for lips and manis. This is a great way to express individuality.
Keywords: Essie OPI Products polish Revlon Sally Hansen
November 24, 2014
Follow these steps to see how Remark paired a jet black cream with a metallic gold to create a gold-plated half-moon manicure.
Keywords: Essie nail art polish techniques
November 10, 2014
Following the legends of the great nomads, SpaRitual embarked on a journey to see the world and reconnect with one's true self. "This holiday finds us home and filled with memories, lessons and gifts to share. Pewter with subtle hints of glitter, lavender shimmer or bright purple with bold layers of sparkle, and not-so-traditional holiday gold, red and green. We left Seeking Spirit, kept our promises by Living Authentically and ended up Finding Home."
Keywords: polish polish collections SpaRitual
October 28, 2014
NAILS chatted with Nailette founder Lynn Wang about the polish-passionate consumer.
October 14, 2014
A polymer that improves polish adhesion and strength
Keywords: ingredients polish
September 29, 2014
In July, Essie unveiled the Essie Color Boutique, a nail polish vending machine intended to grace airports and malls all over the country.
Keywords: Essie polish retailing
September 29, 2014
Good Housekeeping's October 2014 issue explains that a flesh-toned mani is the perfect detox from last season's over-the-top nail art craze.
Keywords: Butter London Essie nail trends OPI Products polish
September 19, 2014
In this video from the NAILS Troubleshooter series, Elaine Watson, vice president of marketing and sales for Star Nail International, shows how to create a herringbone nail design with regular polish.
Keywords: Elaine Watson nail art nail art techniques NAILS Troubleshooter polish
September 17, 2014
Transform traditional nail polish into gel-polish in seconds with Gelibility. This video demonstrates how to apply this customizable gel-polish system.
Keywords: Gelibility gel-polish gels polish
September 1, 2014
In the restaurant business they say white dishes make the best canvas to show off a beautiful dish. The same can be said for this season’s new nail colors. The lovely palette — from crimson to cocoa, teal to tangerine, and moss to mulberry — looks good enough to eat. What better way to present some of this season’s most lovely colors than the way a chef would in a fine dining establishment?
Keywords: nail polish polish polish preview
August 14, 2014
Painting candy-colored nails should be easy, right? But what makes it look like child's play - the chalkiness - is also why it's tricky.
Keywords: matte pastel polish
August 13, 2014
With only 24 hours in each day, it's getting harder and harder to find time for ME...
Keywords: aromatherapy base coats California callus removers lotions
July 30, 2014
Young Nails introduces Caption, a gel-like polish that guarantees lasting shine and easy removal.
Keywords: polish Young Nails