Topic : professional image

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Consumer Press: Agency Secrets

October 2, 2013  | Article

Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood’s finest. If you’re a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster.

Keywords: celebrity nail techs   consumer press   media coverage   professional image  

Why I Use Professional Products: A Handout for Clients

September 7, 2012  | Article

As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.

Keywords: professional image   professional-only products  

How to Wear Eye-Popping Polish at Work

April 5, 2012  | News

The April 2012 issue of InStyle magazine tells readers how to wear eye-popping nail polishes while remaining work-appropriate.

Keywords: Color Club   Colorpops   Essie   professional image   professionalism  

Freed From Your Apron Strings: Designer Salon Aprons

November 22, 2010  | Photo Gallery

Designer salon aprons are being developed by apparel designers as chic alternatives to your basic cover-up with two strings and a pocket. Here’s a sampling of some of the cutest designs.

Keywords: aprons   fashion   Jessie Steele   My Element Style   professional image  

10 Cute Salon Uniforms

November 22, 2010  | Photo Gallery

"Uniform” doesn’t have to mean identical, cookie-cutter, or always consistent. Check out these fashion-forward salon uniforms — perfect for salons with a sense of style.

Keywords: professional image   salon uniforms  

The Benefits of Being the “Best of”

July 1, 2010  | Article

“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?

Keywords: marketing/promotions   professional image   promoting your services   web marketing  

Picture Perfect

April 1, 2010  | Article

You don’t have to live in a fashion mecca like New York City to find opportunities to have your best nail styles featured in a professional photo shoot. Take a page from the (ever-growing) book of Joy Yavenue, who enhances her nail art print and web portfolios by partnering with area entrepreneurs.

Keywords: creating a portfolio   doing nails for photo shoots   fashion   photographing nails   professional image  

How to Meet and Greet

March 1, 2010  | Article

Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.

Keywords: business tools   client relationships   clients   customer service   first impressions  

Just My Opinion: It's All in the Cards

March 1, 2010  | Article

As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.

Keywords: business cards   business tools   Just My Opinion   professional image  

On My Mind: Rules to Live By

January 1, 2010  | Article

Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!

Keywords: client relationships   client scheduling   customer service   educating clients   On My Mind  

Make It Personal

October 1, 2009  | Article

Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.

Keywords: client gift ideas   customer service   professional image  

Living the Dream

September 1, 2009  | Article

From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.

Keywords: celebrities   creating a portfolio   doing nails for photo shoots   fashion   photographing nails  

Let’s Do Launch

June 1, 2009  | Article

Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.

Keywords: business tools   marketing/promotions   opening a new salon   professional image   promoting your services  

The ABCs and 123s of Customer Service

May 1, 2009  | Article

Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.

Keywords: business tools   career handbook   customer service   keeping your business competitive   newbie  

Bridging the Gap: Getting Where You Want to Go

February 1, 2009  | Article

Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.

Keywords: business tools   preventing burnout   professional image  
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VietSALON

The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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