September 7, 2012
| Article
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Keywords: professional image professional-only products
April 5, 2012
| News
The April 2012 issue of InStyle magazine tells readers how to wear eye-popping nail polishes while remaining work-appropriate.
Keywords: Color Club Colorpops Essie professional image professionalism
November 22, 2010
| Photo Gallery
Designer salon aprons are being developed by apparel designers as chic alternatives to your basic cover-up with two strings and a pocket. Here’s a sampling of some of the cutest designs.
Keywords: aprons fashion Jessie Steele My Element Style professional image
November 22, 2010
| Photo Gallery
"Uniform” doesn’t have to mean identical, cookie-cutter, or always consistent. Check out these fashion-forward salon uniforms — perfect for salons with a sense of style.
Keywords: professional image salon uniforms
July 1, 2010
| Article
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Keywords: competitive marketing/promotions professional image promoting your services web marketing
April 1, 2010
| Article
You don’t have to live in a fashion mecca like New York City to find opportunities to have your best nail styles featured in a professional photo shoot. Take a page from the (ever-growing) book of Joy Yavenue, who enhances her nail art print and web portfolios by partnering with area entrepreneurs.
Keywords: creating a portfolio doing nails for photo shoots nails and fashion photographing nails professional image
March 1, 2010
| Article
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
Keywords: business tools client relationships clients customer service professional image
March 1, 2010
| Article
As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.
Keywords: business cards business tools Just My Opinion professional image
March 1, 2010
| Article
When was the last time you cleaned out your desk or manicure table drawers, your storage room, your client fi les? I urge you all to do a little spring cleaning.
Keywords: Hannah Lee motivation On My Mind organization organizing supplies
January 1, 2010
| Article
Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!
Keywords: client relationships client scheduling customer service educating clients On My Mind
October 1, 2009
| Article
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Keywords: client gift ideas customer service professional image
September 1, 2009
| Article
From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.
Keywords: celebrities creating a portfolio doing nails for photo shoots fashion nails and fashion
June 1, 2009
| Article
Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
May 1, 2009
| Article
Sometimes we feel so much pressure to be more and do more for clients we overlook the elementary principles of customer service. But instead of fretting about what to do next, try going back to the basics.
Keywords: business tools career handbook customer service keeping your business competitive newbie
February 1, 2009
| Article
Have you fallen short of achieving your goals? You can move forward, create clarity, and put realistic steps in place to bridge the gaps in your life.
Keywords: business tools preventing burnout professional image
