October 2, 2013
Ever dream big about doing the nails on the cover of Vogue? Perhaps you want to be the next Naja Rickette or Tom Bachik, dressing up the digits of Hollywood’s finest. If you’re a nail artist who is ambitious enough, anything is possible. Having an agent can help make your dreams a reality that much faster.
Keywords: celebrity nail techs consumer press media coverage professional image
July 29, 2013
This awareness campaign aims to build a stronger, more united front of licensed professionals, and arm them with information to share with their clients on why licensing is important to protect the public from potential harm and the spread of communicable diseases.
Keywords: licensing PBA professional image
September 7, 2012
As a professional, you choose products you believe deliver the best results. Because of your careful selection, clients recognize something different about their nails when they come to you instead of doing their nails at home. Do you ever take the time to educate clients about the benefits they receive from the products? Use the handout on the next page to explain the why of your product choices.
Keywords: professional image professional-only products
April 5, 2012
The April 2012 issue of InStyle magazine tells readers how to wear eye-popping nail polishes while remaining work-appropriate.
Keywords: Color Club Colorpops Essie professional image professionalism
November 22, 2010
| Photo Gallery
Designer salon aprons are being developed by apparel designers as chic alternatives to your basic cover-up with two strings and a pocket. Here’s a sampling of some of the cutest designs.
Keywords: Aprons fashion Jessie Steele My Element Style professional image
November 22, 2010
| Photo Gallery
"Uniform” doesn’t have to mean identical, cookie-cutter, or always consistent. Check out these fashion-forward salon uniforms — perfect for salons with a sense of style.
Keywords: professional image salon uniforms
July 1, 2010
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?
Keywords: marketing/promotions professional image promoting your services web marketing
April 1, 2010
You don’t have to live in a fashion mecca like New York City to find opportunities to have your best nail styles featured in a professional photo shoot. Take a page from the (ever-growing) book of Joy Yavenue, who enhances her nail art print and web portfolios by partnering with area entrepreneurs.
Keywords: creating a portfolio doing nails for photo shoots fashion photographing nails professional image
March 1, 2010
Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.
Keywords: business tools client relationships clients customer service first impressions
March 1, 2010
As with all things in life, you only get one chance to make a good first impression. The same applies to your business cards.
Keywords: business cards business tools Just My Opinion professional image
January 1, 2010
Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!
Keywords: client relationships client scheduling customer service educating clients On My Mind
December 1, 2009
Complying with the Americans with Disabilities Act needn’t break the bank and may be as simple as doing what you are already good at. Take five parts hospitality, one part research, two parts active listening, and add a dash of compassion to create a salon that’s accessible to all.
Keywords: business tools modern nail salon professional image special needs clients
October 1, 2009
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Keywords: client gift ideas customer service professional image
September 1, 2009
From getting initial experience and photos to selling yourself at an appointment with an agent, this is a handy how-to guide for finding an agent for freelance manicuring work.
Keywords: celebrities creating a portfolio doing nails for photo shoots fashion photographing nails
June 1, 2009
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services