September 15, 2013
July 9, 2013
If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!”
March 13, 2013
June 17, 2011
When you’re not getting any media coverage, whose fault is it? According to Jennifer Wezensky, president of JW Public Relations, a Michigan-based boutique PR firm specializing in helping small businesses garner positive media coverage, the blame may lie directly at your door.
January 31, 2011
The JW PR Toolkit has all of the tools any beauty or spa business needs to create a do-it-yourself PR campaign on a shoe-string budget.
September 1, 2009
You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message
February 1, 2009
Nail salons need to harness the power of the press to help build their businesses.
November 1, 2008
A salon in Florence, Kentucky helps with a blood drive in Cincinnati.
November 1, 2007
Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.
October 1, 2002
Discover new methods for increasing retail sales in this article packed with suggestions.
Turning Back the Hands of Time21 photos
Retail Boutique: Gift Wrap Items6 photos
A deformity in the nail bed that results in a concave indent of the nail plate, causing the outer nail to turn out; also called spoon nail.
Should the salon owner do nails herself?
How do you react to negative feedback?
Do you use over-the-counter (non-professional only) polish?
Will gel-polish cause traditional polish to become obsolete?
Do Nail Techs Really Need Resumes?
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NAILS Magazine - February 2013
NAILS Magazine - June 2013
How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.
The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.
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