Topic : public relations

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Make a PR Push With Salon Selfies

September 13, 2016  | Article

Selfie opportunities help build content for salons' social media efforts and foster client interaction.

Keywords: marketing/promotions   public relations   Robert Nguyen   social media  

How to Launch Your Product

August 8, 2016  | Article

If you’re a nail technician there’s no shortage of goals that can be accomplished in this industry. Some technicians dream of winning competitions or taking on celebrity clients. But for others, the dream is to launch a successful product. Take it from those who have done this before, a great idea doesn’t necessarily translate into a smooth debut. Learn from these professional case studies what it takes to sell your invention to your peers with maximum impact. 

Keywords: Elaine Watson   Etsy   Lauren Wireman   nail decals   nail polish  

Harris Shepard Beauty PR Agency Closing

May 21, 2014  | Blog Post

Harris Shepard, founder and president of Harris Shepard Public Relations, has announced that the agency will close its doors at the end of June after 27 years.

Keywords: OPI Products   public relations  

Get PR in a Jar

September 15, 2013  | Article

Keywords: public relations  

My Groupon Client Retention Rate is 20%

August 26, 2013  | Blog Post

I wondered what I would blog about after the whole renovation, opening few weeks, and settling in. I thought it would get pretty mundane after that, but, no, life after moving is a whole other story.

Keywords: marketing/promotions   public relations   retailing   staff training  

Press Release Writing for the Non-PR Pro

July 9, 2013  | Article

If you’ve ever seen a nail salon mentioned in your city magazine or on the local TV news and thought, “I wish they’d feature my salon,” we think it’s time to make your wish come true. Use this template to e-mail out a salon announcement that will have the media shouting “Extra! Extra! Check out this unique salon!” 

Keywords: consumer press   public relations  

Polished Featured on TV!

May 23, 2013  | Blog Post

Hi all, I know it's been a while since my last post. I've been so insanely busy.My salon is doing so well and we are busier than ever, but I had to make the hard decision

Keywords: marketing/promotions   public relations  

Cater to Media VIPs

March 13, 2013  | Article

“If you’re just getting started working with your local media, a VIP card is an excellent tool to put in the hands of local newspaper and magazine editors, TV program segment producers, hotel concierges, etc.,” says Sharon Esche of Esche & Alexander Public Relations.

Keywords: consumer press   marketing/promotions   public relations  

Visitors

August 21, 2012  | Blog Post

It’s been nice that everyone knows I opened a salon with Kim and Natalie after all these years -- thanks to this NAILS Magazine blog of course. Juli Miller and Diane Self from INM and Elsbeth

Keywords: clients   networking   public relations  

Hats Galore

July 19, 2012  | Blog Post

I’ve never been a hat person. I have worn a hat or two, mostly during the winter, but other than that, hats are not very me. However, the entrepreneur in me always has that crafty little

Keywords: Makeda   marketing/promotions   public relations   salon services   staff training  

The Reviews Roll In

June 28, 2012  | Blog Post

We’ve been reviewed and well-received by several blogs.We’ve gotten nods of approval from a couple TV stations. Here’s a link to our last segment on 190 North: http://190north.com/video?id=8713592&pidAnd then, there was Yelp. One bad review on

Keywords: clients   Makeda   public relations   salon decor/design   salon services  

Business Building

June 5, 2012  | Blog Post

Kudos to Nikki! She did a great job on both of our TV segments with WCIU-TV You & Me and 190 North on ABC. (Below is a nail art design Nikki did for the 190 North

Keywords: clients   Makeda   public relations  

Getting Sick Is Slowing Us Down

May 29, 2012  | Blog Post

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 22. Don't worry;

Keywords: public relations   salon decor/design  

Guess What...We’ll be on TV AGAIN!

May 14, 2012  | Blog Post

Our Wedding Segment aired on May 9. It was so much fun, but I must apologize for my lack of tweeting during the taping as promised. Turns out that tweeting and talking aren’t the easiest multi-tasking

Keywords: Makeda   public relations   salon services  

Floors Finished and More Progress

May 10, 2012  | Blog Post

Due to the need for discretion during the early planning stages, Vicki requested that we wait on posting her first few weeks of blog posts until now. Vicki wrote this one on April 8. Don't worry;

Keywords: public relations   salon decor/design  
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