Topic : recession

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Week 11: Client Surveys: Getting Feedback You Can Use

October 12, 2009  | Article

We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.

Keywords: 2010 Project   business tools   customer service   recession  

How to Stretch a Buck in the Salon

October 1, 2009  | Article

Reneé Borowy of VIP Salon & Spa says renegotiating has been key to keeping costs under control.

Keywords: economy   money   recession   Renee Borowy  

Week 9: There’s No Such Thing as Overexposure

September 29, 2009  | Article

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Keywords: 2010 Project   business building   marketing/promotions   recession  

Week 8: Using Downtime to Your Advantage

September 21, 2009  | Article

Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:

Keywords: 2010 Project   recession   time management  

Survival Tips:Staying Afloat in a Sinking Economy

August 1, 2009  | Article

Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.

Keywords: business building   keeping your business competitive   marketing/promotions   recession  

More Work, More Money?

September 1, 2008  | Article

The economy being what it is, it’s happening more and more. Clients are pushing their two-week fill appointments to three and even four weeks. Usually that means more work for the tech and longer appointment times. We asked NAILS readers: Do you charge more for a fill if it’s been longer than two weeks since the client’s last appointment? 

Keywords: fills   reader surveys   recession   service pricing  

Weather Any Financial Storm With Planning

August 1, 2008  | Article

Those feeling the pinch of these uncertain economic times may take issue with the old adage that the beauty industry is recession-proof. Being recession-proof, says Strategies’ Neil Ducoff, has nothing to do with the industry and everything to do with business planning. Here are his strategies to recession-proof your business.

Keywords: economy   money   recession   salon finances  

Save Money by Remodeling Your Salon in 2008

August 1, 2008  | Article

If you were thinking about remodeling the salon, this might be the time to fasttrack your plans. Earlier this year, Congress approved the Economic Stimulus Act in the hopes of aiding a sputtering economy. In addition to the individual tax rebates, the Economic Stimulus Act contains a provision that offers businesses increased tax deductions on purchases they make before the end of the year.

Keywords: business   finance   recession   remodeling   taxes  

Is Your Business Drying Up?

June 1, 2008  | Article

With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?

Keywords: business   economy   keeping your business competitive   marketing/promotions   recession  

Is the Nail Industry Really Recession-Proof?

May 1, 2008  | Article

Whether we’re in a true recession is up to who’s doing the reporting, but what are the indicators in the salon?

Keywords: economy   On My Mind   recession  

Editor's note: Take Better Care of What You Have

March 1, 1991  | Article

If it is indeed true that people take better care of what they have, then your business will also thrive despite the recession.

Keywords: customer service   recession  
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