October 12, 2009
We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.
Keywords: 2010 Project business tools customer service recession
October 1, 2009
Reneé Borowy of VIP Salon & Spa says renegotiating has been key to keeping costs under control.
Keywords: economy money recession Renee Borowy
September 29, 2009
As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:
Keywords: 2010 Project business building marketing/promotions recession
September 21, 2009
Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:
Keywords: 2010 Project recession time management
August 1, 2009
Nail salons are one of the more resilient businesses in stagnating economies, but the current downturn has reached everyone to some extent. Many salons are still thriving despite the slowdown — so what’s their secret? Seven techs share their experiences on how they’re beating the odds to stay afloat.
Keywords: business building keeping your business competitive marketing/promotions recession
September 1, 2008
The economy being what it is, it’s happening more and more. Clients are pushing their two-week fill appointments to three and even four weeks. Usually that means more work for the tech and longer appointment times. We asked NAILS readers: Do you charge more for a fill if it’s been longer than two weeks since the client’s last appointment?
Keywords: fills reader surveys recession service pricing
August 1, 2008
Those feeling the pinch of these uncertain economic times may take issue with the old adage that the beauty industry is recession-proof. Being recession-proof, says Strategies’ Neil Ducoff, has nothing to do with the industry and everything to do with business planning. Here are his strategies to recession-proof your business.
Keywords: economy money recession salon finances
August 1, 2008
If you were thinking about remodeling the salon, this might be the time to fasttrack your plans. Earlier this year, Congress approved the Economic Stimulus Act in the hopes of aiding a sputtering economy. In addition to the individual tax rebates, the Economic Stimulus Act contains a provision that offers businesses increased tax deductions on purchases they make before the end of the year.
Keywords: business depreciation finance recession remodeling
June 1, 2008
With the country facing an economic slowdown of mass proportions, many in the industry are having to adjust the way they do business. But how much of our financial concerns can be blamed on the economy — and how much is simply the result of a change in the industry?
Keywords: business economy keeping your business competitive marketing/promotions recession
May 1, 2008
Whether we’re in a true recession is up to who’s doing the reporting, but what are the indicators in the salon?
Keywords: economy recession
March 1, 1991
If it is indeed true that people take better care of what they have, then your business will also thrive despite the recession.
Keywords: customer service recession