Topic : retailing

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Why Customers Really Buy Retail

May 31, 2013  | Article

While it is always useful to know the origin and behavior of specific product ingredients, customers are generally interested in a very narrow range of information regarding consumer goods.

Keywords: retail merchandising   retailing  

When They Can’t Get to the Salon

May 30, 2013  | Article

LeChat’s Gel Polish On The Go Kit is the perfect retail item for clients who travel frequently or just can’t make it into the salon now and then.

Keywords: gels   LeChat   retailing  

Retail Boutique: Mother’s Day Gifts

April 15, 2013  | Article

Stock your salon with new products that could double as Mom’s Day gifts this May. Elegance, usability, and luxury are key features to look out for.

Keywords: Mother's Day   retail boutique items   retail merchandising   retailing  

Retail Boutique: Doorway Decor

March 19, 2013  | Article

With April showers on the horizon, customers might show up with their arms full. Give them a place to put their coat, umbrella, and keys, greeting them with user-friendly decor from the minute they walk through the door. These products make great retail items too. 

Keywords: retail boutique items   retail merchandising   retailing  

Get the FingerNailFixer Combo from LaVaque

February 28, 2013  | 

This week’s business building blog is an invitation to step outside your box. Setting limits on what you think you can do, sets limits on your business. Barry LaVaque found that his business specialty could encompass

Keywords: business building   nail art   retailing   tech-to-tech sharing  

Retail Boutique: Exercise Gear

February 20, 2013  | Article

With a slew of popular classes — such as yoga, spinning, and Zumba — attracting people to fitness like a magnet, you can help your clients stay up to date with the latest exercise products to aid their routine.

Keywords: retail boutique items   retail merchandising   retailing  

Business-Building: 6 Retail Tips for Your Salon

February 12, 2013  | 

Are you ready for another business-building blog? This one comes to you from Herman Paez, a sales director at OPI. He touches on retail and includes info he has gathered in his experiences to offer you

Keywords: business building   retailing  

Crowd-Funding For Better Location Starting Soon

January 22, 2013  | 

I have some semi-exciting news: The space on Broad is all but nailed down! The next step is putting in the business plan, tax info, and deposit. If everything goes well I will be in by

Keywords: retailing   salon decor/design  

Milady Tackles Retail

January 19, 2013  | Article

Milady’s Retail Management for Salons & Spas provides essential business information and a clear understanding of what it takes to run a profitable retail operation while handling the day-to-day operations at your salon.

Keywords: books   Milady   retail merchandising   retailing  

Buying Behavior

January 19, 2013  | Article

Stop apologizing or making excuses for selling retail, says Patti Biro, the owner and founder of Patti Biro and Associates, a consulting firm specializing in planning and providing innovative continuing education in the spa and wellness industry.

Keywords: retail merchandising   retailing  

Retail Boutique: Private Label Retail

December 29, 2012  | Article

Whether to use in your treatments or sell on the shelves of your retail section, private-label products are a sure way to impress customers. Peruse our collection and find something you’d be proud to put your name on. 

Keywords: private labeling   retail boutique items   retail merchandising   retailing  

Upselling: Not an Option but a Must

December 27, 2012  | Article

As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask?  My strategy is simple: service, experience, and education.

Keywords: communicating with customers   retailing  

Pretty Crafty

December 17, 2012  | Article

Have you ever accidentally washed and dried a wool sweater and been astounded at the results? Well, nail tech and salon owner Kathy Dent of Salon Glow in Reno, Nev., shrinks 100% wool sweaters and skirts on purpose to make adorable purses and hats she sells in her salon’s retail section.

Keywords: retailing  

Retail Boutique: Calendars

November 30, 2012  | Article

Mark your calendars — 2013 is just around the corner. Kick off the New Year by offering clients a handy (and stylish) way to keep track of the time and stay organized. Maybe you’ll even avoid last-minute cancellations too!

Keywords: recycled materials   retail boutique items   retail merchandising   retailing  

Hydration Services for the Holidays

November 13, 2012  | 

Ahhh, November is here! I always look forward to this time of year because the weather is getting colder, the air is crisp, the leaves are changing colors, and the holiday season has finally started. I

Keywords: retailing   salon services  

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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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