June 1, 2009
| Article
Most women juggle a lot of responsibilities, and a soak in the tub may be the only time they’ve got to unwind. These great-smelling goodies are for throwing in bath water, and whether they steep, fizzle, or melt, they’re guaranteed to make downtime more enjoyable. Stock them in the retail area for those clients who need some extra pampering.
Keywords: bath salts Mother's Day organic products Retail Boutique retail boutique items
June 1, 2009
| Article
“Retail is like real estate sitting on your shelves,” says Bryan Durocher, president of Durocher Enterprises. “If a product is not turning a minimum of six to eight times a year, get rid of it and replace it with something that will sell.”
Keywords: retailing
May 1, 2009
| Article
Whether cute, comfy, or for emergencies only, every woman has at least one pair of flip flops. Display some fun footwear and your client may walk out wearing a pair.
Keywords: Retail Boutique retail boutique items retailing
April 1, 2009
| Article
Part of the appeal of the old-fashioned candy counter was the brilliant display methods, says Julie Shepperly, director of education for Milady. “They put everything front and center, bold and beautiful."
Keywords: organization retail merchandising retailing salon decor/design
April 1, 2009
| Article
It’s nice to have an extra sunglass or eyeglass case in case one goes missing, or just for some variety. Display cute cases that catch the eye, and your grateful client may remember that she has unprotected frames in her oversized bag.
Keywords: Retail Boutique retail boutique items retailing
March 1, 2009
| Article
Provide creative, all-occasion cards for those browsing the retail area of your salon.
Keywords: Retail Boutique retail merchandising retailing
February 1, 2009
| Article
Spring is just around the corner and what better way to ring in the new season than with bath products that'll make your clients feel as fresh as the morning sun.
Keywords: CND dry skin hand care Jessica Cosmetics Retail Boutique
January 26, 2009
| Article
Once you've switched to a computerized system of scheduling clients, tracking sales and managing inventory, there's no going back to a manual system.
Keywords: business tools keeping your business competitive Reader to Reader retailing staff management
January 1, 2009
| Article
Nail techs have more than just nails through which they showcase their creative talents. Take a look at products they make at home and sell at their salons.
Keywords: nail tech made Retail Boutique retail merchandising retailing
January 1, 2009
| Article
Editor’s Note: In this occasional series, we follow along as -Adrienne, a mother of two who moved last year with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first two installments, see NAILS’ -February and June 2008 issues or visit The Coaching Chronicles blog at http://blogs.nailsmag.com/coach.
Keywords: blogs business tools finding/retaining staff marketing/promotions networking
January 1, 2009
| Product
Whiter Image unveils the TOGO Whitening Pen.
Keywords: retailing teeth whitening whiter image
December 1, 2008
| Article
From lavender-scented body patches to vitamin-packed health drinks, your clients will be surprised to learn how many ways there are to be healthy. Sell these immunity boosters and supplements and your salon will be a hit.
Keywords: antioxidants essential oils immunity boosters Retail Boutique retail boutique items
December 1, 2008
| Article
If you sell private-label products at your salon or spa, take those environmentally friendly products one step friendlier. According to November’s Target Marketing (a trade magazine for direct marketers) a smart new marketing product is earth-friendly plastic wraps made from corn.
Keywords: business private labeling retailing
November 1, 2008
| Article
Is retail a dirty word?
Keywords: On My Mind retail merchandising retailing
October 1, 2008
| Article
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. And who doesn’t love a specialty cup of tea to warm up with?
Keywords: green tea Retail Boutique retail merchandising retailing
