December 1, 2008
If you sell private-label products at your salon or spa, take those environmentally friendly products one step friendlier. According to November’s Target Marketing (a trade magazine for direct marketers) a smart new marketing product is earth-friendly plastic wraps made from corn.
Keywords: business private labeling retailing
November 1, 2008
Is retail a dirty word?
Keywords: On My Mind retail merchandising retailing
October 1, 2008
It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. And who doesn’t love a specialty cup of tea to warm up with?
Keywords: green tea Retail Boutique retail merchandising retailing
October 1, 2008
We know that selling retail can increase our bottom line, but for so many of us, selling retail — particularly non-nail items — is a foreboding hurdle. The question to ask is not should I sell retail, but how do I sell retail.
Keywords: customer service marketing/promotions professional consultants retail boutique items retailing
September 1, 2008
New Metallic Trapezoid Bags from Action Bag grab attention with their luxurious sheen and unique shape.
Keywords: Action Bag retail boutique items retailing
August 1, 2008
SpaRitual introduces two new posters to the existing series
Keywords: retail merchandising retailing salon decor/design SpaRitual
July 1, 2008
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
June 1, 2008
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
March 1, 2008
Foot Huggies Pedicure Socks are great additions to your pedicure regimen and make excellent retail items.
Keywords: Foot Huggies pedicure accessories pedicure socks retailing
March 1, 2008
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty Essie files
February 1, 2008
Five marketing tips to push your salon to achieve extraordinary results.
Keywords: commissions Cuccio Naturale gift certificates incentive structures retailing
February 1, 2007
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
July 1, 2006
As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.
October 1, 2005
Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
Keywords: continuing education marketing/promotions networking owner issues retailing
June 1, 2005
If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.
Keywords: Cyndy Drummey editorial retailing