August 1, 2008
| Product
SpaRitual introduces two new posters to the existing series
Keywords: posters retail merchandising retailing salon decor/design SpaRitual
July 1, 2008
| Article
Salon consultant Bryan Durocher of Durocher Enterprises offers a way to make opening a dialog with clients just a little bit easier.
Keywords: building your clientele business education educational materials retail merchandising
June 1, 2008
| Article
In this occasional series, we follow along as Adrienne, a mother of two who just moved with her husband to North Carolina, works to rebuild her nail business from scratch. She’s working with Heather, a certified salon success coach, to help her succeed. If you missed the first installment, see NAILS February issue or visit The Coaching Chronicles blog (updated twice weekly) at http://blogs.nailsmag.com/coach.
Keywords: add-on services blogs building your clientele marketing/promotions networking
March 1, 2008
| Product
Foot Huggies Pedicure Socks are great additions to your pedicure regimen and make excellent retail items.
Keywords: Foot Huggies pedicure accessories pedicure socks retailing
March 1, 2008
| Article
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Keywords: CND cuticle treatments Entity Beauty Essie files
February 1, 2008
| Article
Five marketing tips to push your salon to achieve extraordinary results.
Keywords: commissions Cuccio Naturale gift certificates incentive structures retailing
February 1, 2007
| Article
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
July 1, 2006
| Article
As a nail tech, you know a lot your clients don’t know — from trends in the industry to what products will help with skin and nail problems. But don’t keep it to yourself! By using your knowledge to educate clients, you could significantly impact your bottom line. Learn how to use your power of persuasion to meet clients’ needs — and to boost your retail sales.
Keywords: retailing
October 1, 2005
| Article
Need a good reason to get more business education? Salon owner Millie Haynam highlights the importance of not just relying on your technical prowess. From marketing and money management to people skills and PR, business skills are vital to making your salon a success.
Keywords: continuing education marketing/promotions networking owner issues retailing
June 1, 2005
| Article
If nail techs won't retail nail products, manufacturers will have to sell them in alternative outlets.
Keywords: Cyndy Drummey editorial retailing
January 1, 2004
| Article
In a commission-based salon or spa, technicians sometimes assume the owner is banking the other half of their commission. Opening the salon’s books will open employees’ eyes to the vital need to retail for the salon’s survival.
Keywords: finding/retaining staff organization retailing
November 1, 2003
| Article
Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."
Keywords: As I See It business retailing
November 1, 2002
| Article
If these kiosks salespeople can sell three-way buffers, why can't you?
Keywords: As I See It retailing
October 1, 2002
| Article
Discover new methods for increasing retail sales in this article packed with suggestions.
Keywords: advertising/promotions consultants direct mail marketing/promotions posters
August 1, 2002
| Article
Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.
Keywords: booth rental retailing
