Topic : retailing

Learn What Retail Clients Really Want

August 1, 2002  | Article

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

Natural – Born Retailer

August 1, 2001  | Article

Stocking Up: Understanding Ordering and Inventory for Retailing

April 1, 2001  | Article

The back-end systems of selling retail – ordering your first batch of products and maintaining inventory levels – are often brushed over in articles about retailing. But in this article – the second of a two-part series about breaking into retail – we go in depth on what you need to know to run your new retail business behind the scenes.

The Three T’s of Retailing: Train, Track, and Tie It to Performance

April 1, 2001  | Article

When Susie Galvez bought Face Works Day Spa in Richmond, Va., two years ago, retail sales accounted for just 3 % or her gross sales. As part of her one-year plan, Galvez set her sights on boosting retail sales to 10%.

Breaking into Retail

March 1, 2001  | Article

Before you start ordering products to sell in your salon, do the math. You'll need to determine how much room you can devote to a retail area, how to track inventory, and know when it's time to restock. Here are some rules of thumb to follow.

Enhance the Service - Retail

February 1, 2001  | Article

As I visit salons, I have to ask myself what it is that salons do not get about the benefits of retailing profession al products to their clients. Hair and nail salons alike are slow to embrace this incredibly easy way to add to the salon's bottom line.

Enhance the Service by Retailing

February 1, 2001  | Article

Retail: The Most Misunderstood Word in the Nail Industry

February 1, 2001  | Article

As I See It: Retailing Redux

July 1, 2000  | Article

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

August 1, 1997  | Article

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

December 1, 1996  | Article

Nail Salons Make the Best Natural Sales Outlets

December 1, 1996  | Article

Why aren't nail salons selling greater amounts of nail polish themselves during this period of time that has seen such an increase in consumer awareness?

Because they’re not trying.

10 Ways To Increase Your Income

October 1, 1994  | Article

Start by raising prices, then follow by reducing expenses, continuing your education, and managing your time. Then watch your income grow.

Editor's note: Who Are Your Competitors?

April 1, 1993  | Article

Editor's note: Give Technicians a Reason to Sell

May 1, 1991  | Article

If a nail technician splits with the salon owner the profits on any retail she sells (just as she splits the cost of her services) the nail tech would have a tremendous incentive to sell more.