November 17, 2010
| Article
Attention-getting design and visual merchandising — the art of placing retail products in a way that increases sales — can give you a major advantage over your competition. Even if you don’t have a hefty visual merchandising budget, remember that creativity, initiative, and a sense of humor don’t carry a price tag. A visual strategist at Chute Gerdeman Retail shares 11 Dos (and a few Don’ts) to help you prepare for a successful holiday season.
Keywords: keeping your business competitive retailing salon decor/design
October 1, 2010
| Article
By combining the efficiency of Vietnamese craftsmanship with the American expectation of a luxurious experience, owner Samantha Hanby finds a way to offer customers the best of both worlds.
Keywords: nails-only salons salon decor/design salon profiles
October 1, 2010
| Article
“I love the idea of a salon highlighting some of its favorite OPI colors in its decor,” says Laurie March, a Los Angeles-based interior designer and project manager. March has made a name for herself custom designing pillows that match OPI polish colors.
Keywords: OPI Products pedicure furnishings salon decor/design salon furnishings
August 1, 2010
| Article
Orchard Nails opened in Corona, Calif., when the economy was at its worst, but co-owner Thomas Irwin says this meant the salon had “nowhere to go but up.”
Keywords: nails-only salons opening a new salon salon decor/design salon furnishings salon profiles
June 2, 2010
| Video
Modern Day Spa, Arlington, Va., showcases its reception area.
Keywords: salon decor/design salon profiles
June 1, 2010
| Article
Not every salon retail area is open and spacious, and most salons have a small corner or space that can be challenging to merchandise.
Keywords: consultants professional consultants retail boutique items retail merchandising salon decor/design
June 1, 2010
| Article
A 15-year resident of Rome, Stephanie Alliman owns Ari’s Nails, which caters to English-speaking tourists who flock to see the city’s ancient ruins, expatriates who have decided to stay, and Italians looking for some nail pampering.
Keywords: international salon decor/design salon profiles
June 1, 2010
| Article
I found Be Beauty by posting a message on the NAILS Facebook page (www.facebook.com/nailsmag) that I was looking for a salon in San Diego. Nail tech Brian Garces messaged me back to come to the salon where he works. When I looked it up online and saw it was in a cute little 1920s-era bungalow, I was sold.
Keywords: boutique nail salon On the Road retailing salon decor/design salon profiles
May 1, 2010
| Article
Chicago-based Pure Rain Nail Spa’s success is a result of owner Ulzii Tsogtbaatar’s experience in business management and years of being a nail tech. The salon attracts young professionals and a larger-than-average base of male clients.
Keywords: nails-only salons salon decor/design salon profiles
April 1, 2010
| Article
Sharmadean Reid, salon owner, magazine founder, blogger, and stylist, brings nail art to London with the trendy WAH Nails salon, gathering a following of young, creative women.
Keywords: fashion international nail art salon decor/design salon profiles
April 1, 2010
| Article
The Painted Nail — a cozy, shabby chic-style space with white-washed wood floors, big comfy white armchairs, vintage-inspired chandeliers, and pretty purple walls. Clients (including many celebrities) come in to get their nails done, but stay for the camaraderie.
Keywords: boutique nail salon Hannah Lee On the Road salon decor/design
March 1, 2010
| Article
When was the last time you cleaned out your desk or manicure table drawers, your storage room, your client fi les? I urge you all to do a little spring cleaning.
Keywords: Hannah Lee motivation On My Mind organization organizing supplies
March 1, 2010
| Article
When Shauni Kelly was creating Hot Heads Barbershop and Cool Claws Nails in Albuquerque, N.M., she wanted to take the “rock star pedicure” service to the extreme — by tying the entire pedicure room decor into the “rock star” theme.
Keywords: celebrities opening a new salon pedicure areas pedicure furnishings salon decor/design
March 1, 2010
| Article
It’s sometimes instructive to take a look at the nail salon industry from the other side of the chair: the client’s side. That’s why it can be especially insightful to chat with a select breed of nail salon owner: the client-turned-salon entrepreneur.
Keywords: natural nail care On the Road opening a new salon pedicure areas pedicures
March 1, 2010
| Article
It’s an open secret that many salons owe their interior design to their neighborhood IKEA store. The home furnishings giant — known for its affordable prices, streamlined modern design esthetic, do-it-yourself assembly, and store layouts that mimic individual room layouts — is the perfect design playground for the money-wise entrepreneur.
Keywords: salon decor/design salon furnishings
