May 1, 2009
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
Keywords: marketing/promotions On the Road promoting your services salon parties salon profiles
August 1, 2008
Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.
Keywords: boutique nail salon On the Road pedicure areas salon furnishings salon parties
September 1, 2006
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Keywords: bridal nail art marketing/promotions niche marketing salon parties
June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal nail art customer service salon parties seasonal services youth marketing
February 1, 2003
Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.
Keywords: Christine Turner customer service fundraising salon parties
April 1, 2002
Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.
Keywords: customer service open house opening a new salon salon parties
August 1, 1997
Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.
Keywords: children's services salon parties teens youth marketing youth services