June 1, 2009
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Keywords: business tools marketing/promotions opening a new salon professional image promoting your services
May 1, 2009
The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.
Keywords: marketing/promotions salon decor/design salon parties salon profiles youth marketing
May 1, 2009
I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.
Keywords: marketing/promotions On The Road promoting your services salon parties salon profiles
August 1, 2008
Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.
Keywords: boutique nail salon On The Road pedicure areas salon furnishings salon parties
September 1, 2006
According to TheWeddingReport.com, the average American wedding costs between $22,000 and $26,000. Is your salon getting its piece of the wedding cake, er, pie? It takes targeted advertising, smart scheduling and retailing, superior service, and a referral program, and you’ll be on your way to salon-wedded bliss.
Keywords: bridal nail art marketing/promotions niche marketing salon parties
June 1, 2004
Every spring and summer a tide of overwrought brides makes a mad dash to salons and spas looking for some much-needed relaxation, pampering, and primping. Some savvy salons have already made a healthy business of catering to their needs and princess fantasies. Here we show you what they are doing and how you can make your salon a destination spot for the marrying kind.
Keywords: bridal nail art customer service salon parties seasonal services youth marketing
February 1, 2003
Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.
Keywords: Christine Turner customer service fundraising salon parties
April 1, 2002
Borrow a page from real estate marketers to increase your business’s exposure and capture the interest of many new “buyers” by holding an open house.
Keywords: customer service opening a new salon salon parties
August 1, 1997
Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.
Keywords: children's services salon parties teens youth marketing youth services
August 1, 1995
Three salon owners ventured into the world of children’s parties. They came out with renewed enthusiasm and roomful of potential clients.
Keywords: kids manicures nail makeovers salon parties youth marketing youth services