August 23, 2016
Back-to-school promotions and products are not just for school-age kids and their teachers. Make the most of the season by creating a back-to-school campaign that incorporates services, special events, and retail products.
Keywords: seasonal promotions
July 30, 2012
| Photo Gallery
The runaway best-seller Fifty Shades of Grey gives us all the perfect excuse to have our nails polished in any (or more!) of these 50 shades of grey nail polish.
Keywords: BB Couture Bio Sculpture Gel China Glaze CND Cuccio Naturale
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
Keywords: building your clientele marketing/promotions seasonal promotions teens
December 1, 2008
As the chill of winter settles in, clients begin to look for ways to take quick retreats from the cold. By adding a heating element to your service, you can set yourself apart from other salons as a winter indulgence, and maybe even warm your clients up into paying a little extra.
Keywords: fruit-flavored services mint-flavored services pedicures seasonal products seasonal promotions
November 1, 2006
A picture is worth a thousand words so display nail art photographs at your station.
Keywords: holiday nail art holidays seasonal nail art seasonal promotions
November 1, 2002
This holiday season, transform your menu into a winter wonderland of services that tantalize clients’ senses, smooth away their stresses, and moisturize their dry hands and feet.
Keywords: holidays pedicures seasonal promotions seasonal services winter pedicures
February 1, 1996
Readers do such sweet gestures as baking cookies to offering special free services.
Keywords: client gift ideas Reader to Reader seasonal promotions Valentine's Day services
October 1, 1995
A festive look for your salon around the holidays can bring good cheer and delight to clients and nail technicians alike. Its unexpected results can have you twinkle-toed all the way to the bank, too.
Keywords: holiday decorating holiday retailing holidays salon decor/design seasonal promotions
October 1, 1994
You’ve got to explore what particular products traditionally sell best seasonally. You can then fine-tune your actual selling strategy to suit your geographic area, your clients, and their particular needs.
Keywords: holiday retailing seasonal products seasonal promotions
January 1, 1994
Keywords: holidays seasonal promotions
March 1, 1993
From pushing pedicures to introducing new colors, nail technicians share their successful spring campaigns.
Keywords: marketing/promotions seasonal promotions spring
February 1, 1991
Get clients out of their cocoons and into the salon.
Keywords: seasonal promotions seasonal services