August 1, 2014
Girls love nails — and many do their own manis and pedis instead of visiting the salon. But there are things you can do to bring them in and keep them coming back for more.
July 31, 2014
| Photo Gallery
When it comes to nail art, these kids aren’t playing around.
July 28, 2014
No one loves switching up their polish more than teenagers. So stock your retail section with products your younger clients will love and watch how fast they fly off the shelves. Who knows, maybe your adult clients will grab some for themselves, too.
January 4, 2014
Ninety-two percent of girls between the ages of nine and 17 use some sort of nail product — making it the most popular cosmetic item among teen girls.
August 1, 2013
This intrepid young philanthropist-reporter talks tween and teen trends from Cosmoprof North America.
July 8, 2013
Established in 1967, this Midwest vocational-technical school goes above and beyond when it comes to nail tech programs.
April 23, 2012
Getting teens prepared for their big day can mean more than a one-time client. It can mark the beginning of a relationship that lasts for years.
April 19, 2012
Teen Vogue, in its April 2012 issue, counted more than 35,000 reader votes to find the most desirable beauty products of today. Under the "Makeup" category, OPI won best nail polish brand.
January 9, 2012
Teen Vogue named Nicole by OPI's Rainbow in the S-Kylie product number 10 on the magazine's "Ten Most Wanted" list of beauty products.
October 21, 2011
Actress Britt Robertson told Teen Vogue this month that Essie's sophisticated purple polish called Smooth Sailing is one of her eight beauty essentials.
November 1, 2008
The kiddie and teen demographic for money-making potential is anything by tiny.
August 1, 2008
have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.
May 1, 2002
Don’t think teens have the interest money or loyalty to cultivate as steady clients? Think again: 28.5% of teens ages 13-19 already get regular manicures. Learn why – and how – salons are making teens a popular part of their salon culture.
May 1, 2001
Teen People says that teens are spending a fair amount of their allowances in salons.
August 1, 1997
Bright nail color and fun nail art rank high on pre-teens’ “way cool list.” Be the one to capture their interest and introduce them to salon services by throwing kids parties in your salon.
Hidden Gems: Underside Nail Art11 photos
Nail Looks From NYFW F/W2015188 photos
Am I losing my touch applying acrylics?
Should I have a TV in my salon?
Is perfectionism on the job a blessing or a curse?
What’s the best way to recruit techs for a new salon?
What low-cost extras do you provide that clients perceive as having a high value?
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