July 1, 2007
| Article
Combat boredom in the salon by varying your routine and trying new things from time to time. Whether you’ve got a little downtime or you simply need to kick-start a new routine, there are many ways to re-energize and refresh your surroundings in order to up the entertainment factor of your job.
Keywords: adding new services business continuing education minimizing stress preventing burnout
February 1, 2007
| Article
Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.
Keywords: consumer product brands marketing/promotions retail merchandising retailing trends
January 1, 2005
| Article
The nail industry is ever-evolving. Nail veterans give us their take on the changes, both good and bad, they’ve witnessed firsthand and how they’ve grown throughout the years.
Keywords: acrylics education negative industry press pedicures trends
February 1, 1997
| Article
We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.
Keywords: building your clientele business building customer service organization techniques
July 1, 1989
| Article
A brief survey tells us that artificial services are your mainstays.
Keywords: computer systems enhancements odorless systems trends wraps
