December 30, 2011
Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?
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November 19, 2011
According to a November 2011 issue of Marie Claire, the beauty world has gone gaga for Neo Pop this month. Graphic prints and bright, retro colors are all the rage.
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November 9, 2011
In this month's issue of InStyle, celebrities Megan Fox and Emma Robertson shared their favorite nail polishes. Both chose shades by Essie!
Keywords: celebrities Essie fall polish trends
October 25, 2011
Glamour magazine told us the top 10 things they love in the nail universe.
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August 10, 2011
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Designers are paying close attention to texture, contrast, and color for fall 2011, according to the Pantone Institute.
Keywords: fashion Pantone seasonal services trends
June 15, 2011
Definition: Overlapping with other recent trends like biker chic and military couture, elements from rebellious punk culture — like paper clip embellishments and leather — are, ironically, fashionable.
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May 27, 2011
Cosmopolitan’s Beauty Q & A answers the question: What’s the It nail shape right now? Celebrity manicurist Tom Bachik answered, the squoval shape continues to rule. Not only is the shape very flattering, but it also prevents nails from breaking due to the stronger corners, according to the mag.
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May 26, 2011
Lemon yellow is the color of the moment, according to this month’s InStyle.
Keywords: nail trends polish trends
May 22, 2011
Runway-inspired manicures, crackle-effect polishes, and celebrity stiletto nails reign supreme in this month’s InStyle.
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May 20, 2011
It’s all about the beauty of matte’s in this month’s Glamour issue.
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May 6, 2011
Intensely reflective silver and gold nails are all the rage right now, as evidenced by the two gorgeous manicures on actresses AnnaLynne McCord and Kate Beckinsale in Cosmopolitan this month.
Keywords: celebrities Essie metallics nail trends OPI Products
April 21, 2011
Definition: Not that it ever went very far away, but the romance, pretty pastels (think antique roses), and feminine accents (like scalloping and ruffles) of Paris are back at the forefront of fashion.
Keywords: nail art trend watch trends
April 6, 2011
Marie Claire places the spotlight on some of the prettiest floral-inspired beauty products and makeup looks from the spring runways.
Keywords: Essie trends
April 5, 2011
InStyle recommends getting in on the latest statement nail trend: kooky nail-color combos.
Keywords: nail art nail trends trends
March 18, 2011
Marie Claire highlights a great variety of electric-hued beauty products for the spring season. Coral lips and bright blue eyeshadow are complimented by even brighter blue-polished nails. To get the electric blue look, try Essie Nail Polish in Coat Azure or OPI’s Ogre-the-Top Blue.
Keywords: Essie nail trends OPI Products polish trends