Topic : trends

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Aquatic Nails Seen on Runways

January 27, 2012  | News

According to Marie Claire's January 2012 issue, an ethereal sea-nymph look has been spotted all over the runways. To "catch" on, try offering SpaRitual's Nail Lacquer in Ebb & Flow.

Keywords: fashion   nail trends   SpaRitual   trends  

Gel at Home

December 30, 2011  | News

Recently, long-lasting gel polish has gained a significant at-home appeal, according to Allure magazine's December 2011 Beauty Reporter. But does it last?

Keywords: at-home maintenance   consumer press   gel troubleshooting   gels   nail trends  

Give Autumn a Color Pop!

November 19, 2011  | News

According to a November 2011 issue of Marie Claire, the beauty world has gone gaga for Neo Pop this month. Graphic prints and bright, retro colors are all the rage.

Keywords: Colorpops   Deborah Lippmann   glitter   trends   Tweezerman  

Celebs Favor Essie Shades this Month

November 9, 2011  | News

In this month's issue of InStyle, celebrities Megan Fox and Emma Robertson shared their favorite nail polishes. Both chose shades by Essie!

Keywords: celebrities   Essie   fall nail art   polish   trends  

10 Things Glamour Mag Loves in the Nail Industry

October 25, 2011  | News

Glamour magazine told us the top 10 things they love in the nail universe.

Keywords: Butter London   customer service   fashion   manicures   nail trends  

Fall 2011 Color Trends from the Pantone Institute

August 10, 2011  | Photo Gallery

Designers are paying close attention to texture, contrast, and color for fall 2011, according to the Pantone Institute.

Keywords: fashion   Pantone   seasonal services   trends  

Trend Watch: Punk

June 15, 2011  | Article

Definition: Overlapping with other recent trends like biker chic and military couture, elements from rebellious punk culture — like paper clip embellishments and leather — are, ironically, fashionable.

Keywords: fashion   nail art   nail trends   trend watch   trends  

Hip Shapes

May 27, 2011  | News

Cosmopolitan’s Beauty Q & A answers the question: What’s the It nail shape right now? Celebrity manicurist Tom Bachik answered, the squoval shape continues to rule. Not only is the shape very flattering, but it also prevents nails from breaking due to the stronger corners, according to the mag.  

Keywords: nail shapes   nail trends   shaping nails   Tom Bachik   trends  

Getting In On the Citrus Craze

May 26, 2011  | News

Lemon yellow is the color of the moment, according to this month’s InStyle.

Keywords: nail trends   polish   trends  

Nails a la Mode

May 22, 2011  | News

Runway-inspired manicures, crackle-effect polishes, and celebrity stiletto nails reign supreme in this month’s InStyle.

Keywords: celebrities   crackle polish   nail art   nail trends   OPI Products  

Magnificent Mattes

May 20, 2011  | News

It’s all about the beauty of matte’s in this month’s Glamour issue.

Keywords: matte   nail trends   polish   trends  

Metal Mania

May 6, 2011  | News

Intensely reflective silver and gold nails are all the rage right now, as evidenced by the  two gorgeous manicures on actresses AnnaLynne McCord and Kate Beckinsale in Cosmopolitan this month.

Keywords: celebrities   Essie   metallics   nail trends   OPI Products  

Trend Watch: French Femininity

April 21, 2011  | Article

Definition: Not that it ever went very far away, but the romance, pretty pastels (think antique roses), and feminine accents (like scalloping and ruffles) of Paris are back at the forefront of fashion.

Keywords: nail art   trend watch   trends  

Blooming Beauty

April 6, 2011  | News

Marie Claire places the spotlight on some of the prettiest floral-inspired beauty products and makeup looks from the spring runways.

Keywords: Essie   trends  

Color Exchange

April 5, 2011  | News

InStyle recommends getting in on the latest statement nail trend: kooky nail-color combos.

Keywords: nail art   nail trends   trends  

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