Topic : youth marketing

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Retail Boutique: Princess Accessories

March 2, 2011  | Article

Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.

Keywords: mommy and me manicures   Mother's Day   retail boutique items   retail merchandising   youth marketing  

Steps to Hosting a Salon Party

November 22, 2010  | Photo Gallery

ManiPediCutie! (MPC)  in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)

Keywords: party themes   pedicures   time management   youth marketing  

Piggy Paint Piggy Paint

August 17, 2010  | Product

Piggy Paint products are made with hypoallergenic, odorless, and non-acetone ingredients to make them ideal for the sensitive skin of children. 

Keywords: natural nail care   non-acetone   Polish   youth marketing   youth services  

The Perfect Polish for Little Piggies

August 1, 2010  | Article

The mom of two little girls who love to get their nails done, Piggy Paint founder Melanie Hurley always hated the thought of her children putting their hands in their mouths after she painted their nails with traditional solvent-based “kid” polishes. The result of her quest for a polish with no harsh chemicals, no foul odors, and nothing that might hurt the environment was Piggie Paint, which boasts the tagline “It’s as natural as mud.”

Keywords: pedicure products   Polish   youth marketing  

How to Bring the Party to the Kids

June 1, 2010  | Article

“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”

Keywords: mobile salons   mommy and me manicures   Mother's Day   youth marketing  

Party Crashers

May 1, 2010  | Article

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Keywords: bridal nail art   business building   clients   marketing/promotions   nails-only salons  

Join Alice in Wonderland with "Fairy-tale Fingers"

March 8, 2010  | News

Self's March issue highlights OPI's new Alice in Wonderland-themed nail colors, out in time for Tim Burton's movie.

Keywords: consumer press   OPI products   Polish   trends   youth marketing  

A Stickered Mani

February 23, 2010  | News

Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.

Keywords: consumer marketing   nail art   youth marketing  

Pair Bright Blue Nails with Bold Colors in Time for Spring

February 2, 2010  | News

Teen Vogue says bright blue nails paired with bold-colored clothes and makeup are in this spring.

Keywords: consumer press   fashion   Polish   trends   youth marketing  

Products for a Girls' Night In

February 2, 2010  | News

What's a girls' pajama party without at-home nail care? Teen Vogue suggests nail care products that include emery boards and pink polish.

Keywords: consumer press   FILES   Polish   youth marketing  

All that Glittering Gold

December 15, 2009  | News

From makeup to nails to perfume, Teen Vogue names ten beauty buys with a golden shimmer.

Keywords: consumer press   OPI products   Polish   youth marketing  

Trend: Kid's Pedi Chairs

October 1, 2009  | Article

Children's pedicure chairs make it easier to pamper the kiddies.

Keywords: pedicure equipment   pipeless pedicure spa chairs   trends   youth marketing   youth services  

Social Networking for Nail Techs

September 1, 2009  | Article

Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.

Keywords: advertising/promotions   business   business tools   Facebook marketing   marketing/promotions  

Week 2: Guerilla Marketing: Thinking Outside Your Salon

August 12, 2009  | Article

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.

Keywords: 2010 Project   building your clientele   business building   marketing/promotions   youth marketing  

Summer Nail Trend: Yellow Polka Dot Finger or Toenails

August 1, 2009  | Article

Accessorize that itsy, bitsy yellow polka dot bikini with a mani or pedi that’s freckled in fun.

Keywords: fashion   nail art   seasonal nail art   trends   youth marketing  
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The U.S. Vietnamese salon industry represents more than half of all salons. VietSALON serves this market with a bi-monthly Vietnamese language print magazine and a community-oriented website.

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