youth marketing

Retail Boutique: Princess Accessories

Adorable princess party items are not only smart retail options for little mani/pedi parties, but they also serve as add-on sales for mommy-daughter visits to the salon. Try showcasing these cute costumes and accessories on a princess-themed display.

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Steps to Hosting a Salon Party

ManiPediCutie! (MPC)  in Hermosa Beach, Calif., shares its timeline for hosting a successful mani-pedi party. (MPC should know — they host about 10 parties a month!)

Piggy Paint

Piggy Paint products are made with hypoallergenic, odorless, and non-acetone ingredients to make them ideal for the sensitive skin of children.

The Perfect Polish for Little Piggies

The mom of two little girls who love to get their nails done, Piggy Paint founder Melanie Hurley always hated the thought of her children putting their hands in their mouths after she painted their nails with traditional solvent-based “kid” polishes. The result of her quest for a polish with no harsh chemicals, no foul odors, and nothing that might hurt the environment was Piggie Paint, which boasts the tagline “It’s as natural as mud.”

How to Bring the Party to the Kids

“I have found in recessionary times people will find the money to spend on their children more then they will on themselves,” says Carolyn McNairn, the owner of a mobile spa business who started offering kids spa parties two years ago in response to a growing demand. McNairn shares all she’s learned in her new guide, “How To Start a Kids Mobile Spa Business.”

Party Crashers

About two weeks before her wedding, Anne Silvey, now Mrs. Anne Franscioni, was putting the finishing touches on the plans for her big day. She’d had the color palette picked out long ago — navy, cream, and wine — and her six bridesmaids were prepared with their navy dresses. Wanting everything to be perfect to the last detail, she of course wanted a perfectly matched look for the group’s fingernails and toenails.

Join Alice in Wonderland with "Fairy-tale Fingers"

Self's March issue highlights OPI's new Alice in Wonderland-themed nail colors, out in time for Tim Burton's movie.

A Stickered Mani

Glamour columnist Andre Pomerantz Lustig encourages readers to try an "artsy mani" by putting mini kids' stickers on nails.

Products for a Girls' Night In

What's a girls' pajama party without at-home nail care? Teen Vogue suggests nail care products that include emery boards and pink polish.

Pair Bright Blue Nails with Bold Colors in Time for Spring

Teen Vogue says bright blue nails paired with bold-colored clothes and makeup are in this spring.

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