Hot Off the Presses

What's in a Name?

LA Times Magazine takes a peek at OPI's polish-naming process. The article says executive VP and artistic director Suzi Weiss-Fischmann travels for inspiration. Upon her return to the office, food from the country is served, and no one leaves until polish names are picked.

Keywords:   consumer press     OPI products     polish     Suzi Weiss-Fischmann  



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