Themed services are extremely popular right now and will definitely set your spa apart from your competition. One idea that’s extremely successful in our spa is to choose a theme according to the seasons. For example, offer a Candy Cane Combo for Christmas that uses all peppermint products and throw in a complimentary paraffin treatment for a value-added treat that is of minimal cost to you. Another idea is to host parties in your nail room for groups of four or more. You could choose a theme such as “Moms’ Night Out.” Offer lavender themed pedicures, manicures, and chair massages by candlelight. Word-of-mouth advertising will spread like wildfire from all of the happy moms in the city! — Sara Spallino is founder and co-owner of The Beauty Bar in Toledo, Ohio.
For loads of specialty services and seasonal ideas, check out the Service Recipes section of this site. We've showcased imaginative manicures and pedicures being offered by salons all over the country.
In addition, browse these NAILS’ galleries featuring photos of great pedicure areas for ideas to create the “spa atmosphere” you desire. – Ed.