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Washed with White

According to Cosmopolitan’s June issue, Google searches for “white nails” has increased by 50 percent and calls all-white nails the new cult nail shade. Cosmo suggests pairing the color with something sparkly on the tips, such as silver sequins.

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EzFlow was founded in 1986 by high school friends Danny Haile and David Daniel, who originally worked as nail techs in their family’s chain...
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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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