Hot Off the Presses

Marketed-to-Men Nail Polish

In the February 2012 issue of Cosmopolitan, Johnny Depp was featured wearing nail polish.

Certain polish brands are starting to market lines catering to men. For example, AlphaNail gives its hues manly names like Gasoline, and EvolutionMan's lacquers have the tagline "for the no-nonsense rebel inside all of us."

Keywords:   marketing/promotions     men's services     niche marketing     polish     trends  

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Rudolph International, Inc. has been a leader in the professional beauty industry since 1979, and owns over 22 trademarks and 9 patents with 5 patents...
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