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"Optimistic Shades" of Polish

April 30, 2010

The runway is being swayed by earthy influences, from florals and leaves to birds and butterflies, and there's some bright new polish to match that.

Keywords: China Glaze   consumer press   polish   seasonal nail art   trends  

Glam Squad Advice: Pinks and Purples for Spring

April 30, 2010

Essence magazine's Glam Squad member Marcia says, "I'm going for the pretty with flirty curls and sophisticated shades of purple and pink" for the spring.

Keywords: consumer press   Essie   polish  

Elle Photo Shoot with OPI Colors

April 30, 2010

Elle's April issue features photo shoots with makeup guru and includes nail colors from OPI.

Keywords: consumer press   doing nails for photo shoots   OPI Products   polish  

Don't Go Overboard with Bright Hues

April 5, 2010

While it's fun to experiment with color, be careful with bright nails, says Glamour magazine. "These neon shades don't go with frilly dresses," editors say.

Keywords: consumer press   fashion   polish   trends  

Easy Crystal Nail Embellishments

April 5, 2010

Glamour gives readers an easy how-to guide for adding crystals to nails.

Keywords: consumer press   embellishments   manicure accessories  

The Long Nail Trend

April 5, 2010

Glamour beauty columnist tells readers to consider getting "fakes" if long nails keep breaking.

Keywords: Barielle   consumer press   Sally Hansen   trends  

Get “Going Green” Off Your To-Do List

March 10, 2010

Salon owners looking to go green can suffer from information overload and become paralyzed, says Tamara Jercha, president of the National Association of Eco-Friendly Salons & Spas (NAEFSS). “They do nothing because they don’t know where to start,” she says. Her solution: Begin with the Salon & Spa Sustainability Model, created by the NAEFSS.

Keywords: eco-conscious salons   green salons   NAEFSS  

Use Caution With Certain Essential Oils

March 10, 2010

Irritation and sensitivity are possible with the use of almost any essential oil, says Jimm Harrison, author of Milady’s Aromatherapy: Therapeutic Use of Essential Oils for Esthetics. This is one reason most aromatherapy experts recommend against using undiluted oils on the skin.

Keywords: essential oils  

Teen Vogue Highlights Bird-Inspired Beauty Products

March 8, 2010

Among the 10 Most Wanted picks for March is Priti Nail Polish in Kingfisher Daisy--a shade reminiscent of a blue jay's distinct color.

Keywords: consumer press   polish  

Join Alice in Wonderland with "Fairy-tale Fingers"

March 8, 2010

Self's March issue highlights OPI's new Alice in Wonderland-themed nail colors, out in time for Tim Burton's movie.

Keywords: consumer press   OPI Products   polish   trends   youth marketing  

Spring Pastels Great on Short Nails

March 8, 2010

According to Allure magazine, "new lacquers in colors such as mint and robin's-egg blue look tempting on short nails." Clients and nail techs have an array of new pastel colors to choose from.

Keywords: consumer press   Essie   Orly   polish   Sally Hansen  

Kristin Cavallari and Jennifer Garner's Polish Picks

March 8, 2010

Shape guest editors Kristin Cavallari of "The Hills" and Jennifer Garner, a star of "Valentine's Day," pick their favorite beauty products.

Keywords: celebrities   consumer press   Essie   polish  

Try a Rounded Oval Shape, CND Trend Expert Says

March 5, 2010

Jan Arnold, CND's trend expert, tells Redbook Magazine the new nail shape to have is a rounded oval on short- to medium-length nails, which results in a more feminine look.

Keywords: CND   consumer press   Jan Arnold   nail shapes   trends  

A Minty Trend

March 5, 2010

Redbook Magazine says mint "gives all your fashion and beauty basics a refreshing twist."

Keywords: China Glaze   consumer press   Essie   polish   trends  

M2M Damore-Jon A Nail Artist's Creation

March 5, 2010

Nail tech Myrdith Leon-McCormack, whose work has been seen on the runway for famous designers, created her own line of polishes, M2M DamoreJon Natural Nail Care.

Keywords: consumer press   polish   Sally Hansen  

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