The BB Couture For Men Collection is a line of polish colors with shades that were hand-picked by men, for men. The colors were made exclusively for men because a growing number of guys enjoy wearing colors on their toes. Colors include Blue Steel, Night Ops, 45 Caliber, Grenade, Widow Maker, and Military Blues, and the line also includes a Matte Finisher.
China Glaze’s Man Matte Finish protects and refines the natural physique of the nail and offers a clean matte finish that complements the male hand. Apply one coat to clean, dry nails every two days, and then remove once a week.
Cuccio Naturalé’s Forté Di Matte Top/Base Coat is an all-in-one matte top coat and base coat made specifically for men. It is made with organic horsetail and produces a finished, professional looking appearance on men’s nails.
Depilève’s Bronze Wax for Men is a specially formulated 3G Extra Film Wax that removes more difficult hairs from the root. It contains acetylsalicylic acid to help prevent ingrown hairs and uses ginseng to provide elasticity while revitalizing and repairing skin. Even keratinized, short hair is removed effectively.
Essie’s Man-E-Cure and Matte About You are non-shiny, all-in-one nail products designed with men’s needs in mind. Perfect for men who care about their appearance, these nail protectors allow men to have great-looking fingernails without the shine of clear polish or buffing.
Estelina’s Joe Black Men’s Spa Collection features five products specifically geared for male clients. The kit includes a Hand and Body Lotion, Spa Treatment Cream, Spa Treatment Scrub, Fresh Splash Aftershave, and Hand and Body Wash. The products all have a masculine scent and the convenient packaging of the kit makes them a perfect retail item as well.
Jessica’s Gentlemen’s Club Line features four high-quality manicure products made specifically for men. Designed with today’s busy man in mind, the line includes Scrub Away Hand and Nail Conditioner, Smooth Moves Hand Conditioner, and Matte 4 Men.
For the alternative-fashion market, ManGlaze has a line of matte polishes that are specifically for men. The polishes are thick and embedded with mica crystals to pick up ambient light, and ManGlaze has two new colors this year, The Death Tar black and Fuggen Ugly matte gray.
Nubar’s V For Men Matte Finish Nail Protector is enriched with nail proteins, calcium, and vitamins C, D, and E to help protect nails and make them stronger. Specially formulated for cracked, peeling nails, V For Men makes a great nail protector for male hands.
Orly’s Nails for Males is a unique matte finish for men to protect their nails and give them an executive shine. All it takes is two coats over a natural nail and you’re good to go.
Tropical Shine’s M.E.N. Nail Grooming Kit contains the essentials of proper grooming for men’s hands, including a nail clipper, cuticle treatment, wooden cuticle pusher, three-step sanding pad, and mini shining stick. All are stored in a durable and easy-to-carry tin box.
Woody’s Soothing Bump Ingrown Gel helps unclog pores, heal irritated skin, and keep ingrown hairs from happening. The formula eases razor burn and shave bumps while leaving the face and neck looking good and refreshed. It can be used daily as a face and neck treatment, or can be applied to already ingrown hairs twice a day.
The BB Couture For Men Collection is a line of polish colors with shades that were hand-picked by men, for men. The colors were made exclusively for men because a growing number of guys enjoy wearing colors on their toes. Colors include Blue Steel, Night Ops, 45 Caliber, Grenade, Widow Maker, and Military Blues, and the line also includes a Matte Finisher.
China Glaze’s Man Matte Finish protects and refines the natural physique of the nail and offers a clean matte finish that complements the male hand. Apply one coat to clean, dry nails every two days, and then remove once a week.
Cuccio Naturalé’s Forté Di Matte Top/Base Coat is an all-in-one matte top coat and base coat made specifically for men. It is made with organic horsetail and produces a finished, professional looking appearance on men’s nails.
Depilève’s Bronze Wax for Men is a specially formulated 3G Extra Film Wax that removes more difficult hairs from the root. It contains acetylsalicylic acid to help prevent ingrown hairs and uses ginseng to provide elasticity while revitalizing and repairing skin. Even keratinized, short hair is removed effectively.
Essie’s Man-E-Cure and Matte About You are non-shiny, all-in-one nail products designed with men’s needs in mind. Perfect for men who care about their appearance, these nail protectors allow men to have great-looking fingernails without the shine of clear polish or buffing.
Estelina’s Joe Black Men’s Spa Collection features five products specifically geared for male clients. The kit includes a Hand and Body Lotion, Spa Treatment Cream, Spa Treatment Scrub, Fresh Splash Aftershave, and Hand and Body Wash. The products all have a masculine scent and the convenient packaging of the kit makes them a perfect retail item as well.
Jessica’s Gentlemen’s Club Line features four high-quality manicure products made specifically for men. Designed with today’s busy man in mind, the line includes Scrub Away Hand and Nail Conditioner, Smooth Moves Hand Conditioner, and Matte 4 Men.
For the alternative-fashion market, ManGlaze has a line of matte polishes that are specifically for men. The polishes are thick and embedded with mica crystals to pick up ambient light, and ManGlaze has two new colors this year, The Death Tar black and Fuggen Ugly matte gray.
Nubar’s V For Men Matte Finish Nail Protector is enriched with nail proteins, calcium, and vitamins C, D, and E to help protect nails and make them stronger. Specially formulated for cracked, peeling nails, V For Men makes a great nail protector for male hands.
Orly’s Nails for Males is a unique matte finish for men to protect their nails and give them an executive shine. All it takes is two coats over a natural nail and you’re good to go.
Tropical Shine’s M.E.N. Nail Grooming Kit contains the essentials of proper grooming for men’s hands, including a nail clipper, cuticle treatment, wooden cuticle pusher, three-step sanding pad, and mini shining stick. All are stored in a durable and easy-to-carry tin box.
Woody’s Soothing Bump Ingrown Gel helps unclog pores, heal irritated skin, and keep ingrown hairs from happening. The formula eases razor burn and shave bumps while leaving the face and neck looking good and refreshed. It can be used daily as a face and neck treatment, or can be applied to already ingrown hairs twice a day.
According to NAILS’ 2009 Big Book, the percentage of male clients in a salon’s appointment book averages about 8.2%, but with more men becoming concerned about their personal appearance, we’ve heard from salons that can boast that 25% of their clientele is made up of men. Here are some products specifically for men, and some tips on how to get those guys into your salon and keep them there.
7 Ways to Find a Man and Keep Him
1. Privacy for pedicures. One of the easiest ways to take apprehension out of male clients is to have a pedicure area that is secluded so he doesn’t feel like he’s on display. A simple curtain or partition can work for a quick fix, just so long as he feels like other customers aren’t watching him while he gets a pedicure.
2. Men’s magazines. Make sure to have some magazines that guys like, like Sports Illustrated, Rolling Stone, or This Old House in the waiting area. It can help get male customers to come back because they’ll feel like they were expected to be there.
3. Matte top coat. Having matte top coat, especially ones that are specific for males, can help show that you take male clients seriously, and have products just for them. Tell them about the protective benefits and if they decline, offer them a light buff.
4. Televisions. Most men love to watch TV, so if a male client comes in and you have a TV, ask him if there’s anything he’d like to change the channel too. He’ll appreciate the thought, and if a game is on he could become thoroughly relaxed and comfortable.
5. Referrals from hairstylists. An easy way to help promote male services is to partner with local hairstylists who have male clients and ask them for referrals. You can provide an incentive for the hairstylists, like offering discount services for every referral. If you have hairstylists in your salon, even better. Make sure they talk up the excellent nail care services to all of their male clients.
6. Gift certificates. Try to sell your regular female clients on buying gift certificates for the men in their lives. Dads, sons, grandparents, and husbands would all enjoy the pleasure of a pedicure but might not take the initiative to walk in the door. Show your client how much they would enjoy it and have gift certificates ready for their purchase.
7. Host a “man day.” If you’re able to get a lot of female customers to purchase gift certificates for their men, think about hosting a “Man’s Day” where you book all the guys around the same time. Taking a Saturday to specifically cater to men could help get them comfortable and even excited about coming in. Have drinks on hand, music, and maybe some sports and they’ll be sure to come back again.
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