Hot Off the Presses

Brush-On Gels Were All the Buzz at Cosmoprof


Gels continued their recent boom at Cosmoprof North America. There were more soak-off gels, more colored gels, and at least 10 companies showcasing the hottest trend right now — brush-on gel polish lines. Look for complete coverage in next month’s issue on all the trends and new products we saw at the show.

Cosmoprof North America, held July 18-20 in Las Vegas, brought more than 700 exhibiting companies to a sold-out show floor along with 25,000 qualified attendees that included importers, distributors, manufacturers, and global beauty leaders — all under one roof. As in years past, Cosmoprof North America (which covers an impressive 182,986-sq.-ft.) offered a platform for attendees and exhibitors to connect, see new products, and conduct meaningful business meetings. Next year the show will be held July 24-26 at Mandalay Bay Convention Center in Las Vegas.

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Founded in 1930, Gena Laboratories was created in honor of the founder’s wife, Gena.  The company was acquired by Howard Black and Don...
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