Relying on a water transfer method to place the design onto the nail, Hail the Nails decals are thinner and more pliable than many other decal lines. Thanks to their thinness, the decals can also be layered and grouped. The company regularly releases new designs, frequently inspired by trends, red carpet events, and celebrity fashion. It also takes custom orders, which are £10 (about $16) and up (depending on the complexity). Postage is free worldwide.