How can I get people to get regular pedicures and try nail art?
This is the perfect time of year to get clients in the habit of regular pedicures. Let me share a couple of tricks to get your customer to book a pedicure every month.
1. Give a discount when a customer rebooks a pedicure within 30 days.
2. Offer a package deal. How about a Super Summer Pedicure Package that promotes purchasing three or four pedicures at a time?
3. Sell coupons that clients can purchase and use to pay for their pedicures. Sell each coupon for a discounted price and let customers purchase as many as they like. Sell them quarterly with an expiration date of about three months.
4. Change your pedicures seasonally. Keep them interesting and fun.
5. Give the world’s best massage. No one will ever stray from your appointment book if you give them an incredible massage. Take classes, perfect your technique, and find special ways to pamper your clients. Depending on your location and the average age of your clientele, it can be a challenge to get customers to wear nail art. When marketing your work, it is essential that you have all types of nail art from simple to downright gaudy. Keep in mind everyone’s taste is different and you need to cater to all. Displays sell nail art. It’s all about the visual presentation that makes the customer either want it or ignore it. Be clever when displaying your artwork and change it often to keep customers’ interest. I personally love to do nail art, and when I have a little extra time in my schedule I often find myself doing free art for fun (at least that is what my client thinks). But I really have more than fun on my mind:
Veteran nail tech Shari Finger — owner of Finger’s Nail Studio in W. Dundee, Ill. — fields reader questions in the areas of salon management and workplace politics. If you have a question for Shari, e-mail it to judy.lessin@bobit.com.
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