Q&A

How do I promote myself within a full-service salon when I am the only manicurist?

Q.

I’m the only manicurist in a full-service salon and I’m wondering how to promote myself within the salon. What’s a good conversation starter when you first greet a client who’s sitting in the salon? I’m a shy person and I have a big problem talking about my business with clients.

A.

You don’t really have to chat with them. Have some cards made up that say “10% off your first nail service with me” and a sheet with a menu of services. Go up to them, introduce yourself, then hand it to them. Tell them you would love the opportunity to give them a manicure, pedicure, or nail enhancements. Make sure your name and number are on everything.

Another thing you can do for clients who are processing or sitting under the dryer is ask them if they would like a complimentary hand massage. Just make it a short massage — maybe five minutes. When you are done, hand them a discount card and menu of services, and tell them you’d love it if they would keep you in mind if they need nail services. While you are massaging, mention some of your more luxurious services and any specials you may be running. I guarantee they’ll be keeping you in mind.

— Sharon Frenz, Fusion Hair and Nail Studio, Tomah, Wis.

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