We own two cosmetology schools so we usually employ about 60% of the graduating class to work in one of our six Washington-based salons. Once they’re hired, they go through approximately three months of training at our training salon.
Gene Juarez Salons (Seattle, Wash.)
I recruit in three ways: a local newspaper ad, word-of-mouth, and by getting to know the students as a member of the advisory committee of the manicuring/aesthetics program at a local college.
Perfect Ten Nail Care (Gig Harbor, Wash.)
We recruit new employees from two main sources: the open market and cosmetology schools. To find technicians in the open market, we use techniques such as newspaper ads, posters and signs, direct mail, staff referrals, radio spots, a recruiting open house for licensed technicians in our area (you can purchase a mailing list from the state board), and creating a recruiting package to send to interested callers.
To recruit at a cosmetology school, we first make an appointment with the director. Next, we choose a day to come in and speak to the class. On that day, we give each student a formal invitation to visit our salon by appointment.
Tips Nail & Image Center (Redwood Shores, Calif.)
I ask my nail technicians if they know of anyone who’s looking for work and to put the word out.
Absolutely Nails (Tucson, Ariz.)
When we need new nail technicians, we go right to the cosmetology schools. We have a recruitment policy that is a great motivator for our salon staff. If the recruit stays with our company for three months, a $100 bonus is paid to the person who recruited her. Another $100 is paid after six months, and then again after nine months. If the recruit stays with us for 12 months, a $200 bonus is paid. The policy for recruiting a part-time employee is the same but for half the amount.
The Spa at DePasquale (Morris Plains, N.J.)
One of the best investments I made was alighted reader board that hangs in front of the salon. It’s the perfect place to advertise to passers-by. I’ve also put together a flier introducing my salon and mailed it out to licensed nail technicians.
Classic Touch Hair Design (Portland, Ore.)